Digital Content Developer, Dublin

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Location/Office Policy: Central Park, Leopardstown, Dublin/Hybrid
Do you enjoy designing content, collaborating with others and seeing a delivery through to the end?We are looking for someone who enjoys a challenge and is solution focused.
If you have a track record of delivering strong results against competing deadlines, with data experience, excellent written and verbal communication skills – then you could be the ideal candidate for this role.By leveraging data and analytics, we identify opportunities to improve the services we provide and our ways of working to ensure all our people can work most effectively for the benefit of the customer.What is the Role: As a Digital Content Developer, you will play a pivotal role in delivering on the organisation's digital engagement strategy.
Over the past number of years, our digital communication landscape has expanded significantly—introducing new channels and capabilities that enable deeper, more personalised customer interactions.
This role is central to the design, development, and optimisation of dynamic, data-driven content across a growing suite of digital platforms.
You will work closely with campaign managers, analysts, and product owners to ensure that content is not only responsive and accessible, but also strategically aligned with our enhanced personalisation goals and seamlessly integrated into our evolving digital offering.
You will be expected to apply professional judgement to complex content architecture, interpret campaign and regulatory requirements, and make commercially sound recommendations that support business outcomes.
Key accountabilities; Lead the development and governance of HTML-based content across a broadening range of digital channels including email, SMS, push notifications, and emerging engagement platforms.Architect and optimise dynamic content modules using Adobe Experience Manager (AEM), ensuring scalable, personalised, and contextually relevant customer journeys.Collaborate with analysts, campaign developers, and data teams to deliver innovative, data-driven experiences that reflect our strategic focus on personalisation.Interpret campaign, product, and compliance requirements to deliver content solutions that meet business objectives and regulatory standards.Prepare and present complex content strategies and performance insights to senior stakeholders, making recommendations for optimisation and innovation.Oversee testing, QA, and deployment workflows, ensuring high-quality execution and continuous improvement through feedback and analytics.Contribute to the evolution of content governance frameworks and digital engagement policies to support the integration of personalisation into our new digital offering.What you Will Bring ; Hands-on experience with Adobe Experience Manager (AEM) or similar CMS platforms.Working knowledge of SQL and Photoshop is an advantage.Demonstrated experience working with an Email Service Provider to deploy email campaigns and other digital engagement.Experience in deploying and analysing emails with a strong understanding of email health and performance metrics beyond open and click rates (e.g.
deliverability, inbox placement, open reach).Proven ability to develop dynamic, data-driven content experiences.A passion for clean, maintainable code and a strong eye for detail.Experience working in a regulated environment or with product-led content is a plus.Why Work for AIB We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.
Some of our benefits include; Variable PayEmployee Assistance ProgrammeFamily leave optionsPlease click here for further information about AIB's PACT – Our Commitment to You.
Key Capabilities Content DevelopmentData AnalysisEnsures AccountabilityEliminates ComplexityExternal If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Tim at ****** for a conversation.
AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity.
We are committed to providing reasonable accommodations for applicants and employees.
Should you have a reasonable accommodation request please email the Talent Acquisition team at ******
Disclaimer: Unsolicited CV's sent to AIB by Recruitment Agencies will not be accepted for this position.
AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.
Application deadline : Friday the 8th of August 2025

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