Customer Insights

3 days ago

Dublin, Ireland Phoenixred Gts Ltd Full time

Job Title: Customer Insights & Data Planning Manager.Location: Hybrid, Ireland.Job type: Full-time Permanent.Overview:Our client is Ireland's fastest growing and most innovative online brokers with an exciting new opportunity for a proven expert in Customer Insights & Data Planning to join their growing Marketing Team.You will translate behavioural segmentation into actionable insight and campaign strategies and champion test-and-learn principles across marketing, ensuring hypotheses are grounded in behavioural insight.Key Responsibilities:Provide strategic oversight of data and marketing technology integrations to ensure segmentation and CRM systems are aligned and enable accurate targeting and reporting.Develop segment performance scorecards, incorporating engagement, conversion, and retention metrics.Build and maintain behavioural journey maps identifying key drop-off and trigger points.Produce test-and-learn roadmaps, ensuring results are statistically valid and actionable.Deliver regular performance insights and strategic recommendations to inform CRM optimisation and proposition development.Collaborate with CRM and proposition teams to align comms with behavioural driver.Partner with Data Engineering and Marketing Automation teams to identify and prioritise integration improvements.Any other ad-hoc duties as deemed appropriate.Candidate Experience & Qualifications:Minimum of 5 years' experience in relevant Marketing Insights & Data Mgmt role.University Degree in Marketing, Information Technology, PR, Business Studies/Management, or related fields.Deep understanding of customer segmentation, LTV, and churn metrics.Translate insight into hypotheses, test briefs, and communications strategy.Strong analytical capability - comfortable with SQL and data visualisation; able to brief and interpret more complex modelling work (Python/R familiarity desirable).Experience turning segmentation and behavioural data into marketing actions.Excellent communicator - can turn complex analysis into clear, actionable narratives.Experience with CRM platforms (e.g., Salesforce, Adobe, HubSpot) and understanding of automation workflows.Comfortable collaborating with technical teams to align data flows and reporting structures.Excellent written and verbal communication skills, able to work cross-functionally.Additional Competencies & Skills:Commercially minded and target driven by achieving exceptional results.Innovative, ambitious and driven to make an impact through data and analytics.Confident team-player, who wants to drive change by challenging the status-quo.Ability to prioritise activities and multi-task, with drive to optimise the level and quality of service delivery.Excellent interpersonal skills and an ability to communicate effectively with senior stakeholders and management.Self-motivated, with a clear ability to use own initiative.NB: All potential candidates must hold a valid working visa and be currently living in Ireland to be considered.This is a great opportunity to join a company that's at the forefront of their industry that offers strong career development and growth prospects.Salary + package will depend upon relevant experience.For a confidential discussion, feel free to contact Ken Carney on ************** or email ******.

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