Digital Marketing Executive

2 weeks ago

Castlebar, Ireland Intersport Elverys Full time

Junior Digital Marketing ExecutiveWe are looking for an ambitious graduate / junior Digital Marketing Executive whose primary responsibility will be to drive our Email Marketing strategy, Loyalty and automation activity – from acquisition right through to retention.Reporting to the Digital Marketing Manager,with a strong reporting line to our Head of Online, you will be equal parts creative and analytical – excited to generate new ideas to engage customers through digital channels.This role is based in our Castlebar Head Office.Key DutiesAs a Junior Digital Marketing Executive, your main responsibilities will include, but not limited to the following;Work collaboratively with the digital marketing team to create, to drive digital engagement and improve online conversionSupport wider digital marketing activities in conjunction with internal stakeholders and also third-party suppliersManage the design, content, deployment and reporting of customer email campaigns on the Klaviyo platform.Manage and execute SMS campaigns.Plan and deliver email automations and work-flows to help retain existing customers, drive conversions and build brand loyalty.Proof-read emails for clarity, grammar and spelling.Come up with new creative email ideas and develop email A/B testing strategies.Work closely with our Klaviyo account manager & continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth.Ongoing management and continued segmentation of our email database.Track the performance of emails KPI's against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders and to our brand partners such as Nike, Adidas and Canterbury.Support with blog and social media contentAnalysis of data to inform future email strategies and campaignsForward plan and manage email marketing calendar.Skills & Experience:Degree in Digital Marketing, Marketing or Communications or a related fieldThe ability to meet tight deadlines, multi-task and respond quickly to changing business demandsKnowledge of email marketing platforms such Klaviyo, Mailchimp or EmarsysTop quality analytical skills.A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy.Ability to use design applications such as Canva or PhotoshopExcellent attention to detailExcellent copy-writing skillsThose with relevant work experience or recent graduates with relevant qualifications should apply.

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