Email Marketing Associate

4 weeks ago


Dublin, Dublin City, Ireland Web Summit Group Full time

About us: How did Web Summit become, in the words of Forbes, "the best tech conference on the planet"?
Meaningful connections. Our tech events are unmissable because we make it easier for the right people to meet and connect.
Everyone at Web Summit works towards this goal.
And we're just getting started.
We're always looking to build on the impact we have already made at Web Summit.
In the coming years, we'll take Web Summit to new markets, promoting global connectivity, highlighting important issues, and connecting global leaders—all while making a positive impact on the environment and communities we encounter.
To build a better company, we have to better ourselves.
We do that by finding the most ambitious people to work with us.
About the team Email marketing is at the core of everything we do.
Working closely with our content, design, advertising, and data science teams, our email team builds our global communities, communicates with our customers, and ensures our event attendees are informed and prepared to get a world-class event experience.
We're looking for a creative and effective communicator who understands the power of email marketing to join our team and help us scale our email and attendee communications strategies as our global events and brand continue to grow.
Please note, this position is a 12-month FTC.
What you'll achieve at Web SummitYou'll action email marketing campaigns and roll out customer acquisition plans.Supported by our Email Marketing Lead, you'll work closely with members of the email and other Marketing teams to build end-to-end campaigns for customer acquisition and lead nurturing.You'll work with various departments internally to help our company hit aggressive customer growth targets.You'll support the building and implementation of complex automation workflows.You'll analyse data and produce reports to help in the decision-making process.You'll collaborate with the growth and data science teams in support of the implementation of new and disruptive email marketing techniques.You'll work with our advertising team to execute cross-channel email campaigns and automations.You'll run A/B testing of our messaging and use the results to inform our email marketing strategies.Who you are You're data-driven with a strong interest in email marketing and the digital world in general.You're passionate about email automation, and you want to design, manage, and build complex automation workflows at scale.You're a planner and are capable of executing on complex customer journeys.You're naturally curious and want to experiment with new and creative ideas.You're able to create attractive and interesting content.You're an excellent communicator with an eye for detail.You have knowledge of online marketing and experience with different email marketing tools.
(Iterable a plus)You're inspired by technology and innovation, can spot trends, and keep up-to-date with the latest ideas in technology and marketing.No matter how crazy the ideas are, you are able to find creative ways to turn them into reality.Skills and abilities we're looking for 2+ years of commercial experience with some/all of the following: email marketing, marketing communication, copywriting, marketing automation at scale.Strong technical and analytical experience required.
Excruciatingly good English.Able to write truly engaging content.Experience delivering to strict deadlines.A desire to be part of a fast and varied business environment where flexibility is a must and direction can change quickly.A passion and curiosity for the tech world as well as digital and social media marketing.Ideally, you've worked with data and making sense of complex databases.Solid customer relationship experience a big plus.Benefits and perks: Hybrid-working model open to all employees.Fully subsidised healthcare, dental, employee assistance programme (EAP), and more.Pension contribution up to 6% (Irish based only).A dedicated in-house L&D department, with access to workshops, online learning, and resources to help you excel in your career development.Company laptop, generous annual leave, and flexible working arrangements.Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.Annual company get-togethers, charity days, and monthly wellbeing talks.Wellness subsidy issued to all employees of €1000 per year.At Web Summit, we embrace diversity and inclusion.
We want talent from all walks of life to help us on our journey to digitise the conference sector.
Hiring decisions are made purely on experience, skills, and the needs of the business.

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