Marketing Performance Manager

About the RoleWe are seeking an enthusiastic, creative, and performance-driven candidate to join our growing team.This is a dynamic role for someone who thrives in a fast-paced environment, enjoys collaborating with hotels and hospitality brands, and loves bringing fresh, out-of-the-box ideas to life across digital platforms.You'll support the Chief Marketing Communications Officer in managing day-to-day marketing activity, lead social media and email initiatives, and take ownership of a portfolio of hotel clients-helping them raise their profile, drive bookings, and achieve measurable commercial success.This is an excellent opportunity for a digitally minded marketer who's confident across social media, passionate about content and performance marketing, and eager to grow within a creative, data-informed environment.We're proud to share that we are officially Great Place to Work Certified - a recognition based entirely on team feedback about our workplace culture, leadership, and values.Key ResponsibilitiesAccount ManagementSupport the Chief Marketing Communications Officer with day-to-day account coordination and project delivery.Assist with preparation, reporting, and participation in strategic quarterly client meetings.Take ownership of account management for a select portfolio of hotel clients, ensuring marketing activity is aligned with client objectives and drives tangible results.Build strong client relationships through proactive communication, attention to detail, and consistent performance updates.Social Media ManagementLead and manage group-level social media activity across Facebook, Instagram, LinkedIn, and explore opportunities on TikTok and X (Twitter).Develop and maintain a social content calendar to highlight hotel stories, campaigns, and destination experiences.Coordinate content creation (copy, imagery, video), schedule posts, and monitor engagement.Report on social performance metrics, share insights, and recommend improvements to grow reach and engagement.Stay up to date with social media trends, algorithm updates, and emerging platforms to keep content fresh and relevant.Email MarketingPlan, create, and execute email marketing campaigns (EZ) for both the group and individual hotels.Monitor and analyse performance metrics (open rates, click-through rates, engagement) to measure success.Provide insights and recommendations for continuous improvement and increased interactivity.Ensure emails reflect brand tone and promote offers, news, and events that drive direct bookings.Reputation & Guest EngagementMonitor and manage online reviews and guest feedback across TripAdvisor, Google, , and other key platforms.Support hotels with guest engagement strategies and reputation management best practices.Create response templates and training materials that help hotels maintain consistent, brand-aligned communication with guests.Content & Brand SupportProvide creative guidance on storytelling, photography, and video to ensure hotel content stands out against larger competitors.Maintain brand voice and visual consistency across all campaigns and channels.Collaborate with hotels and creative partners to produce content that enhances their digital presence and strengthens brand identity.Raising Member Hotel Profiles Across ChannelsWork proactively to increase visibility and awareness of member hotels across digital and offline channels.Collaborate with hotels to develop and execute campaigns that highlight seasonal offers, events, and experiences.Support paid digital campaigns (search, display, social), helping to optimise spend and deliver qualified traffic.Assist with SEO and content strategies to improve organic reach and positioning in key markets.Identify and leverage offline opportunities such as PR, partnerships, and trade shows to complement digital activity.Monitor performance, prepare reports, and continuously refine marketing approaches based on data and insights.About YouYou're an enthusiastic, creative, and analytical marketer who loves bringing new ideas to life and seeing measurable results.You enjoy working collaboratively but can also take ownership of projects from start to finish.Skills & AttributesMinimum 2 years' experience in digital marketing, communications, or account management (preferably in hospitality, travel, or lifestyle sectors).Strong understanding of social media platforms, content creation, and digital storytelling.Confident using analytics tools (Meta Insights, Google Analytics, email campaign dashboards).Excellent written and verbal communication skills.Organised, adaptable, and able to manage multiple priorities simultaneously.A problem-solver who enjoys finding creative, out-of-the-box solutions.Enthusiastic, friendly, and collaborative team player.Curious and proactive about staying up to date with the latest digital trends, tools, and best practices.What we can offer you:Weekly pay structureCompany funded educational programmesShape your career path with us Opportunity for internal career growth, progression & promotion with the GN Group nationwide.Advanced online training programs through our Elearning personal development platformAccess to GN Employee Assistance & Wellbeing ProgramRecruitment bonus through our GN refer a friend schemeEmployee Social EventsFavourable Friends and Family discounted best available rates in our GN Hotels nationwide.On site parking