Head Of Marketing

3 weeks ago

Dublin, Ireland Crédit Agricole Group Full time

Duties and Responsibilities
Below duties & responsibilities will need to be closely aligned with internal DDM/Sales teams – including bringing full support to DDM/Sales teams need to support Partners, while fully leveraging initiatives already in place.
Market understanding
Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.
Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends.
Create a report on market trends.
Demonstrate a deep understanding and mapping of Partners and end-customers' expectations and competitors' reviews.
This includes but is not limited to:
Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs.
Conduct benchmarks, market watches, customer surveys, mystery shopping, focus groups.
Create market analysis reports.
Collaborate with European / local market research agencies and purchase research studies on specific topics related to the company business.
Product innovation
Design CACI's mid-term overarching product innovation roadmap in close collaboration with internal DDM/Sales Teams and Partners, including:
(i) core offer – CPI / Lifestyle / GAP,
(ii) new eligible products – e.g., mobility and smart products,
(iii) assistance add-ons in full compliance with the underwriting policy of the company.
On a Partner-by-Partner basis and in close collaboration with DDM/Sales teams:
Propose offer enrichment on CACI standard CPI and GAP products / new innovative products based on market understanding – including end-to-end product design in collaboration with actuarial teams (covers, exclusions, high-level pricing indications, etc.) and in compliance with our business proposition approval and review process.
Lead project management on feasibility studies of proposed new products across functions – including legal, risk, compliance, actuarial, underwriting operations.
Lead project management on product documentation / marketing pitches, registration, in close cooperation with compliance teams.
Support to Distribution
In close collaboration with internal DDM/Sales teams / Partners:
Assess needs for sales animation/engagement /training /marketing support at Partners / Prospects.
Design, propose and implement corresponding material / programs to promote existing and new products, including:
Training kits, F2F training sessions, webinars, POS material, storytelling pitches, sales pitches.
Overarching project management involving CACI / and Group key functions when needed (Business Units and Service Units).
CCI Corporate / Communication material
Build CACI Corporate presentation template / tender pitch.
#J-18808-Ljbffr

  • Head of Beverages, Confectionary

    4 weeks ago

    Dublin, Dublin City, Ireland Richmond Marketing Full time

    Head of Beverages, Confectionary & SnacksJoin to apply for the Head of Beverages, Confectionary & Snacks role at Richmond Marketing.REPORTS TO: Commercial DirectorDIRECT REPORTS: 2ABOUT RICHMONDAt Richmond, we don't just build brands—we ignite them. As Ireland's leading trend-spotting premium brand builder, we've been shaping the future since 1992. Our...

  • Head Of Beverages, Confectionary

    3 weeks ago

    Dublin, Ireland Richmond Marketing Full time

    Head of Beverages, Confectionary & SnacksJoin to apply for theHead of Beverages, Confectionary & Snacksrole atRichmond Marketing.REPORTS TO:Commercial DirectorDIRECT REPORTS:2ABOUT RICHMONDAt Richmond, we don't just build brands—we ignite them.As Ireland's leading trend-spotting premium brand builder, we've been shaping the future since 1992.Our mantra is...

  • Head of Beverages, Confectionery

    5 days ago

    Dublin Pike, Ireland Richmond Marketing Full time

    Head of Beverages, Confectionary & Snacks Join to apply for the Head of Beverages, Confectionary & Snacks role at Richmond Marketing . REPORTS TO: Commercial Director DIRECT REPORTS: 2 ABOUT RICHMOND At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the...

  • Head of Beverages, Confectionery

    3 weeks ago

    Dublin, Dublin City, Ireland Richmond Marketing Full time

    Head of Beverages, Confectionery & SnacksREPORTS TO: Commercial DirectorDIRECT REPORTS: Oversees a team of 7 with 2 direct reportsABOUT RICHMONDAt Richmond, we don't just build brands—we ignite them. As Ireland's leading trend-spotting premium brand builder, we've been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great...

  • Head of Marketing

    1 week ago

    Dublin Pike, Ireland Mint Marketing Talent Full time

    Overview Head of Marketing (12-Month Contract) High-Growth AI Tech Scale-Up We're working with an exciting AI scale-up, entering a transformative stage of growth as they move from Series A to Series B. Backed by top-tier investors and trusted by global customers, this company is redefining how businesses deliver customer service using AI-powered automation....

  • Head of Sales

    2 weeks ago

    Dublin, Ireland Marketing People Ltd Full time

    Weve partnered with a leading force in renewable energy, committed to making sustainable solutions the natural choice for households across Ireland. They are now seeking a dynamic and visionary Head of Sales to elevate their sales teams and drive transformative growth. This is your chance to lead a growing business in one of the fastest-moving industries...

  • Head of Sportsbook Marketing

    4 weeks ago

    Dublin, Dublin City, Ireland Betfair Full time

    OverviewJoin to apply for the Head of Sportsbook Marketing role at Betfair. We're looking for a Head of Sportsbook Marketing – Paddy Power to join our Marketing Team at Paddy Power, part of Flutter UK & Ireland. Reporting to the Managing Director of Marketing, your job centres on driving the strategic direction for the sportsbook marketing proposition and...

  • Head of Marketing

    1 week ago

    Dublin, Ireland Teckro Limited Full time

    About Teckro We founded Teckro to simplify and modernize clinical trials. In fact, thousands of clinical trial investigators and research site staff rely on Teckro to make the most informed decisions for their patients. That’s where you come in. We’re offering you a role with purpose. Your contribution at Teckro will lead to faster, safer and more...

  • Head Of Marketing

    2 weeks ago

    Dublin, Ireland Teckro Limited Full time

    About TeckroWe founded Teckro to simplify and modernize clinical trials.In fact, thousands of clinical trial investigators and research site staff rely on Teckro to make the most informed decisions for their patients.That's where you come in.We're offering you a role with purpose.Your contribution at Teckro will lead to faster, safer and more efficient...

  • Head of Marketing

    1 week ago

    Dublin Pike, Ireland Jentic Full time

    About Jentic At Jentic we are building the core infrastructure for AI agents, enabling them to access tools of the modern world — APIs, workflows and even other AI agents — and to know how to use them securely, safely and efficiently. We are a hands-on team building in the open and moving fast with a clear vision to establish a major platform for the...