Marketing Manager, B2B, Business

On September 20th 2017, Amazon.co.jp announced the launch of "Amazon Business", a new marketplace to meet the procurement needs of businesses of every size – from small business to large multi-national organization, as well as institutional buyers like universities, schools and public offices.
"Amazon Business" customers benefit from a range of business-tailored features such as Pay by Invoice, and reporting and analytics to gain visibility into how their business is spending.
Business can take advantage of business-exclusive pricing and quantity discounts.
All of this is added to the selection, convenience and value customers expect from Amazon.
We are looking for an experienced candidate to develop and lead marketing activities for B2B business.
You will have responsibility for acquiring new customers to Amazon Business, activating the customers to purchase products at Amazon Business site, and making them adopt Amazon Business features for JP.
This can be done by identifying and developing best channels, messages, and technical requirements with analyzing customer data.
You will work closely with Amazon Business marketing managers, tech teams, vendors, and other internal teams in JP and other locales to make more customers explore Amazon Business and purchase products.
The ideal candidate will be results oriented and also have the ability to innovate and design processes to engage with our business customers.
You will be expected to solve complex problems in an ambiguous and dynamic environment to make history in our brand-new Amazon organization.
Key job responsibilities
- Design customer acquisition, activation, feature-adoption processes that address the various customer segments including sole proprietors, small businesses, large enterprises, end-user and senior procurement executives, verticals such as education, health care, government, commercial, etc.
- Manage 3rd party display and search platform based on performance and enhance its performance with outside vendors.
- Proactively explore new effective online and offline marketing channels to be.
- Establish operational metrics and reporting to manage traffic, acquisition channels, account management performance.
- Analyze marketing metrics, identify growth drivers and problems, and act on improvement opportunities.
- Work closely with Amazon Business marketers form JP and other locales, tech teams, and other internal teams, and take actions to maximize impact of integrated cross-organization effort.
About the team
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- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.)
for targeting, segmentation, reporting for demand generation
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