B2B Marketing Executive

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We're looking for an energetic and results-driven B2B marketing professional with a strong track record in marketing activation and stakeholder engagement.
This 14-month maternity cover role sits at the heart of ESB's commercial activity, supporting both Electric Ireland's B2B business and ESB's Smart Energy Services.
You'll lead and drive marketing activity across both areas - shaping plans, creating content, managing campaigns and events, and collaborating with internal teams to deliver high-impact work.
The role requires someone who's proactive and confident working on their own initiative in a fast-paced, customer-focused environment.
This role plays a key part in delivering ESB's strategy to lead the transition to net zero — empowering business customers to reduce energy use and emissions through innovative products and services.
Key Responsibilities
Collaborate with both businesses to develop and deliver marketing strategies and activations that support commercial goals
Plan and manage customer engagement events such as hospitality days, conference exhibiting and other customer focused events
Create engaging marketing content including case studies, LinkedIn posts, press releases and event collateral
Write campaign and design briefs for internal teams, including the advertising and graphic design teams
Work with each business and the advertising team to coordinate the rollout of digital campaigns across channels including LinkedIn, PPC, digital audio and display
Monitor and report on campaign performance, providing insights and results to business stakeholders and adapting future briefs accordingly
Create and publish content across both business websites, using GA4 insights to monitor performance, report and drive continuous improvements in customer experience
Experience and Qualifications
Minimum 4 years' marketing experience, including at least 2 in a B2B environment
Relevant third level qualification or work experience.
Proven project management and strong organisational skills
Experience planning and delivering events
Skilled communicator with the ability to engage and influence stakeholders
Demonstrated ability to work on your own initiative and to develop effective marketing activations on and offline.
Experience using GA4 and CMS platforms to manage website content
Location
This position will be based between Swift Square, Santry and Fitzwilliam Street, Dublin 2.
ESB is committed to smart working – combining digital tools with a culture of trust and empowerment to enable flexible ways of working.
The successful candidate may work flexibly within their jurisdiction with attendance at the workplace for in-person collaboration on at least
two
anchor days per week.
All smart working arrangements are subject to manager approval and ongoing review, based on the operational requirements of the role, the team, and the individual.
Reporting To
B2B Marketing Manager
Why Work with Us?
Opportunity to lead Ireland's transition tonet zero carbon future
Career developmentthrough mentoring andtraining
Corporate Social Responsibility Opportunities
Sports and Social Clubs
Networking opportunities
Credit Union
Access to staff well-being programmes
Generous parental leave entitlements
Strong values-based and inclusive culture
Strong commitment to diversity, equity and inclusion
Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted
Closing Date
4th September 2025
Your application will be held in reserve for 6 months should you be suitable for the role.
Diversity, Equity and Inclusion Statement
ESB is committed to being an equal opportunities employer.
We welcome applications from all sections of society and ensure that no one is discriminated against on the grounds of race, religion or belief, ethnicity or nationality, disability, age, citizenship, marital status, domestic or civil partnership status, sexual orientation or gender identity, or any other basis as protected by law.
Applicants who anticipate requiring assistance or reasonable accommodations for any part of the application or interview process may contact, in confidence, ******.
About ESB
Join us in our mission to achieve a net-zero electricity system by 2040.
ESB is Ireland's leading energy utility, with activities spanning electricity generation, transmission and distribution, energy supply, energy services and international consultancy.
Operating in Ireland, Northern Ireland and Great Britain, we invest over €1 billion each year to deliver a new energy future based on reliable, affordable zero-carbon electricity.
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