Senior B2B Marketing Executive

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Manpower is looking for a dynamic and experienced Senior B2B Marketing Executive to drive our marketing strategy and lead generation efforts across our Manpower and Experis brands. This role is pivotal in shaping and executing high-impact campaigns, managing digital channels, and collaborating with European marketing teams to ensure alignment and innovation.

This is a hybrid role with 3 days per week in Dublin Head Office.

Your responsibilities:

• CRM & Campaign Management: Oversee and optimize HubSpot CRM usage, expanding its capabilities for MQL generation; Plan and execute weekly B2B email campaigns focused on branding and lead generation; Manage paid digital marketing campaigns with external agencies
• Content & Brand Development: Lead the creation of whitepapers and thought leadership content (e.g., MEOS, Talent Shortages); Design brochures and B2B content using Adobe or similar tools; Ensure consistent brand representation across all channels and materials; Organize and manage webinars; Support and co-lead networking events with the Sales Director; Manage and support marketing-led events; Provide marketing support for enterprise client RPPs and QBRs; Support lead generation for the recruitment delivery team
• Digital & Website Oversight: Monitor and report on website performance and analytics; Support increased online brand awareness campaigns for a B2B audience
• Strategic Campaigns & Collaboration: Lead global campaign rollouts and key project marketing initiatives; Liaise with UK and European marketing teams to ensure best practices and alignment
• Reporting & Analysis: Produce reports on marketing spend, job board performance, and campaign effectiveness; Implement and monitor the 2026 marketing plan in collaboration with internal stakeholders
• PR & Media: Implement regional content development and rollouts of key Ireland reports (quarterly employee outlook reports, annual talent shortage survey); Engage with media publications and internal teams on gaining increased print and online market exposure

Requirements / Qualifications:

• Minimum 4 years of B2B marketing experience, ideally within professional services
• Proven expertise in HubSpot CRM and email marketing
• Strong content creation and design skills (Adobe or equivalent)
• Experience managing paid digital campaigns and external agencies
• Excellent communication and stakeholder management skills
• Proven experience across a broad range of marketing functions and related platforms including digital marketing, internal and external communications, employer brand, design, events and content creation
• Strategic thinker with hands-on execution ability
• Collaborative team player with experience working across multiple teams
• Comfortable in leading and executing initiatives
• Demonstrate a positive, flexible attitude and desire to succeed
• Strong interpersonal and communication skills across all forms of communications from Teams meetings to face to face meetings as well as email and presentations
• Excellent organizational and time management skills
• You will also display a natural interest in understanding the recruitment industry, the economy and demonstrate an awareness of external market forces

ManpowerGroup Company Benefits:

• 23 days holiday leave rising with length of service up to 31 days
• Additional Birthday Day as a holiday
• Company paid healthcare
• Life assurance
• Sick Pay
• Education Assistance Programme
• Ongoing support for training, development, and progression

Other initiatives and flexible work practices:

• Employee Referral bonus
• Long Service Awards
• Wellness programme
• EAP
• Tax saver and bike to work scheme
• Eye tests
• Christmas Club
• Flexible working times
• Periods of remote working abroad

We also provide allowances to purchase the furniture needed to set up a comfortable and safe remote working environment.

*employee must be located in and working remotely from the Republic of Ireland and may be asked to attend company events at head office in Dublin at points during the year.