Senior Specialist, B2B Content Marketing

Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided) – Agoda

Join Agoda's B2B Marketing team as a Senior Specialist, B2B Content Marketing to help shape the voice of our brand for partners worldwide. We're looking for a creative, strategic, and results-driven content expert to craft, distribute, and manage impactful content across multiple platforms. Your work will engage our B2B audiences, elevate brand awareness, and drive business results.

Location: Bangkok, Thailand. This role is open to candidates worldwide and offers a generous relocation package to ensure a smooth transition to living and working in Bangkok.

Join Agoda's B2B Marketing team and help shape the voice of our brand for partners worldwide. The Senior Specialist, B2B Content Marketing is responsible for the end-to-end content lifecycle: ideation, creation, distribution, and performance analysis. You will collaborate with stakeholders across departments to develop content across multiple formats (articles, emails, case studies, videos, social media posts) that resonates with our B2B partners.

The Senior Specialist will lead end-to-end content lifecycle activities, including ideation, creation, distribution, and performance analysis. You will work with cross-functional teams to develop content that engages B2B partners and drives brand and business results. Strong writing, communication, and project management skills are essential.

• Content Development and Management: Create, distribute, and manage useful and engaging content to attract, engage, and retain B2B partners.
• Website Management: Manage and maintain PartnerHub and RocketTravel, collaborating with brand, vendors, and business units to create, update and manage web content.
• Project and Stakeholder Management: Lead and coordinate cross-functional projects, ensuring clear communication and alignment among all stakeholders.
• Performance Analysis: Track, measure, and report on content performance across channels; use insights to refine and optimize content strategy.
• Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation.
• Social Media Management: Collaborate with PR to publish B2B-focused content on social platforms and analyze performance to maximize reach and engagement.
• Vendor Management: Onboard and manage external vendors as required.

• A minimum of 3 years in copywriting, content marketing, or related roles, preferably in the tech or travel industry. B2B marketing experience is a strong plus.
• Exceptional writing and editing skills with demonstrated ability to write high-quality content in different formats.
• Experience with content management systems, SEO, and website analytics tools (Google Analytics). Experience with CRM tools (Salesforce, Hubspot, etc.) is a plus.
• Experience working with design teams to produce visually engaging content.
• Solid understanding of digital marketing and UX best practices.
• Excellent project management, time management and multitasking abilities.
• Strong communication skills and a confident, persuasive writing style (please be prepared to share your own writing samples).
• Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team.

We pride ourselves on being a company represented by people of all backgrounds. We are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran status, or other protected characteristics. We will keep your application on file unless you request removal. For more details please read our privacy policy.