Retail Sales

Overview
We are seeking a commercially driven, results-oriented Retail Sales and Operations Manager to lead growth in the Republic of Ireland.
This high-impact role suits a natural sales leader who thrives on building relationships, growing brand presence, and delivering measurable results.
You will treat your territory like your own business—owning the customer experience, driving local sales, and building brand awareness.
You'll lead a passionate team, engage deeply with the community, and be the face of Wiltshire Farm Foods in Ireland.
Why Join Us?
Be part of a purpose-led business that truly cares about its customers.
Lead a high-growth opportunity in a new and exciting market.
Work with a supportive national team and enjoy the autonomy to shape your region.
Make a real impact—on your team, your customers, and your community.
At Wiltshire Farm Foods, we exist to make a real difference to our customers' lives.
We deliver delicious, nutritious meals with a side of genuine care and connection, helping people—especially older adults—live independently at home.
We are proud of our heritage, but never complacent.
We are constantly innovating, improving, and striving to exceed expectations.
Our people are passionate, purpose-driven, and committed to delivering exceptional service and outstanding food.
We embrace inclusion, empowering individuals from diverse backgrounds.
Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.
Company commitments
We proudly support British food and farming, focusing on ethical and sustainable produce in alignment with our Net Zero by 2040 goal.
Our ethical standards are recognised by ETI and we are an accredited Living Wage employer.
Responsibilities
Drive Sales Growth & Brand Awareness
Lead the charge in growing market share and expanding customer base across ROI.
Build and execute a local sales strategy aligned with national goals.
Develop and manage a pipeline of new customer opportunities through direct outreach, referrals, and partnerships.
Champion the brand through local marketing, events, and community engagement.
Collaborate with the marketing team to tailor campaigns for the Irish market.
Build and Lead a High-Performing Sales Team
Recruit, train, and inspire a customer-focused, sales-driven team.
Set clear performance targets and coach the team to exceed them.
Foster a culture of ownership, accountability, and continuous improvement.
Ensure the team delivers exceptional service that turns customers into advocates.
Community and Stakeholder Engagement
Establish strong relationships with healthcare professionals, community organisations, local authorities and hospitals.
Position Wiltshire Farm Foods as a trusted partner in supporting independent living.
Commercial & Operational Excellence
Own the P&L for the territory, with a focus on profitable growth.
Monitor and manage key cost levers—labour, logistics, marketing, and depot operations.
Use data to drive decisions and continuously improve performance.
Report monthly on sales, customer growth, and financial performance.
Qualifications
Proven experience in sales leadership, ideally in a retail, FMCG, or healthcare environment.
A self-starter with a strong commercial mindset and entrepreneurial spirit.
Passionate about customer service and making a difference in people's lives.
Strong relationship builder with excellent communication and influencing skills.
Experience managing a P&L and delivering against ambitious growth targets.
Must have held a manual driving licence for at least 2 years.
Employment & Benefits
All offers of employment are subject to a Driving Assessment, Driving Licence checks and other relevant employment checks.
Competitive salary
Up to 4 weeks holiday per year + public holidays (pro rataed for part-time workers)
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