Data Scientist, Marketing

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Google
place
Dublin, Ireland
Mid
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
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Master's degree or equivalent in a quantitative discipline such as Math, Economics, Statistics, Engineering, Sciences, or equivalent practical experience.
3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a relevant PhD degree.
Experience working with marketing and media data and transformations required for analytics.
Preferred qualifications:
Experience delivering marketing mix modeling and Geo-Experiments end-to-end.
Understanding of Bayesian approaches and modeling frameworks.
Proven ability to generate practical solutions for marketing analytics problems and use results to drive business change in partnership with cross-functional stakeholders.
About the job
Find the user.
Find the magic.
Connect the two.
At its core, marketing at Google starts with the user and ends with technology, bringing both together in unconventional ways.
Our job is to demonstrate how Google's products solve the world's problems – from the everyday to the epic, from the mundane to the monumental.
And, we approach marketing in a way that only Google can – break the rules, redefine the medium, make the user the hero, and ultimately let the technology speak for itself.
As a Business Data Scientist in the Marketing team, you will support your team by delivering pieces of project work including supporting the implementation of data science solutions, supporting the improvement of data pipelines, or helping your team develop evaluation metrics that provide insights to the business.
Specifically, as a Marketing Mix Modeling (MMM) specialist you will play a strategic and technical role in driving all things media, marketing, analytics, and partnering with internal teams to evaluate strategic initiatives.
Using first-party and third-party data sources, you will create innovative solutions to demonstrate the effectiveness of Google's media investment.
At Google-scale, this implies working on our industry's toughest challenges.
Regardless of geographic location, the role will maintain a global scope and requires working with teams operating across regions and marketing entities.
Responsibilities
Provide support in media strategy, measurement, and optimization that requires expertise in advanced analytics work, with special focus on Marketing Mix Models (MMMs).
Partner with internal teams in advanced analytics work including experimentation, measurement, and modeling.
Identify patterns and behaviors that are effective predictors of performance and critical drivers for a successful media plan.
Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
Develop evaluation frameworks for large-scale models, new metrics, and investigate anomalies.
Frame and solve ambiguous problems by scoping technical priorities and innovating on statistical methods.
Google is proud to be an equal opportunity and affirmative action employer.
We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.
See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes.
Please do not forward resumes to our jobs alias, Google employees, or any other organization location.
Google is not responsible for any fees related to unsolicited resumes.
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