Head Of Marketing

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Head of Marketing & Distribution M/F
role at
Groupe Crédit Agricole
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1 month ago Be among the first 25 applicants
Join to apply for the
Head of Marketing & Distribution M/F
role at
Groupe Crédit Agricole
Duties And Responsibilities
Below duties & responsibilities will need to be closely aligned with internal DDM/Sales teams – including bringing full support to DDM/Sales teams need to support Partners, while fully leveraging initiatives already in place
Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.
Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends.
Create a reporting on market trends.
Demonstrate a deep understanding and mapping of Partners and end-customers' expectations and competitors' reviews.
This includes but is not limited to;
Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs.
Conduct Benchmarks, market watches, customer surveys, mystery shopping, focus groups.
Create market analysis reports.
Collaborate with European / local market research agencies and purchase of research studies on specific topics related to the company business.
Description du poste
Duties And Responsibilities
Below duties & responsibilities will need to be closely aligned with internal DDM/Sales teams – including bringing full support to DDM/Sales teams need to support Partners, while fully leveraging initiatives already in place
Market understanding
Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.
Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends.
Create a reporting on market trends.
Demonstrate a deep understanding and mapping of Partners and end-customers' expectations and competitors' reviews.
This includes but is not limited to;
Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs.
Conduct Benchmarks, market watches, customer surveys, mystery shopping, focus groups.
Create market analysis reports.
Collaborate with European / local market research agencies and purchase of research studies on specific topics related to the company business.
Product innovation
Design CACI's mid-term overarching product innovation roadmap in close collaboration with internal DDM/Sales Teams and Partners – Incl.
distinguishing between
(i) core offer – CPI / Lifestyle / GAP,
(ii) new eligible products – e.g., mobility and smart products,
(iii) assistance add-ons in full compliance with the underwriting policy of the company.
On a Partner-by-Partner basis and in close collaboration with DDM/Sales teams:
Propose offer enrichment on CACI standard CPI and GAP products / new innovative products based on market understanding – incl.
end-to-end product design in close collaboration with actuarial teams (covers, exclusions, high-level pricing indications, etc.) and in compliance with our business proposition approval and review process.
Lead Project Management on feasibility studies of proposed new products across functions – incl.
legal, risk, compliance, actuarial, underwriting operations.
Lead Project management on product documentation / marketing pitches, registration, in close co-operation with compliance teams.
Support to Distribution
In Close Collaboration With Internal DDM/Sales Teams / Partners
Assess needs for sales animation/engagement /training /marketing support @ Partners / Prospects
Design, propose and implement corresponding material / programs to promote existing and new products - This includes:
Training kits, F2F training sessions, webinars, POS material, storytelling pitches, sales pitches
Overarching Project Management involving CACI / and Group key functions when needed (Business Units and Service Units)
Measure impact of proposed campaigns through a set of KPIs
CACI Commercial / Communication material
Build CACI Corporate presentation template / tender pitch
Complément
People First
To assign workload and projects to each member of your staff
To follow up on HR processes, attendance, probationary period, performance management, etc.
To develop and coach your staff to reach their potential within CACI.
To identify with your team individually their strengths and their areas for improvement
To identify the teams' individual talents and abilities and harness those for their development and to optimise the business.
To coach and encourage staff to enhance their professional actuarial qualifications (when required)
To fully apply the performance management process ensuring it is a 2-way process of open discussion.
Interface
Board members executive and non-executive
ExCo/Extended Leadership team and Senior Colleagues
Daily interface with internal DDM/Sales teams
Actuarial, Legal (International BU), Operations Teams
Relevant Central Functions at Credit Agricole Assurances
Partners and TPA (Third Party Administrators)
Critères de candidature
Entreprise Crédit Agricole Assurances
Crédit Agricole Assurances est le 1er assureur en France et le 1er bancassureur en Europe.
Le groupe propose une gamme de produits et services en épargne, retraite, santé, prévoyance et assurance des biens.
Ils sont distribués par les banques du groupe Crédit Agricole en France et dans 9 autres pays dans le monde, par des conseillers en gestion patrimoniale et des agents généraux.
Les compagnies de Crédit Agricole Assurances s'adressent aux particuliers, professionnels, agriculteurs et entreprises.
A fin 2024, Crédit Agricole Assurances compte 6 700 collaborateurs et son chiffre d'affaires s'élève à 43,6 milliards d'euros (normes IFRS).
Leader de l'assurance emprunteur en France et 3ème acteur européen du domaine, ainsi que 1er en France concernant la prévoyance décès, l'assurance obsèques et la dépendance, nous développons des solutions pour couvrir les risques liés au décès, à l'arrêt de travail et à la dépendance, auprès des jeunes, des familles et des séniors, des salariés et des professionnels, via des parcours multicanaux intégrés dans les process de nos partenaires : banques de détail et sociétés de financement spécialisées en France et Europe.
Ce sont 150 collaborateurs, basés à Dublin et Milan, qui contribuent à cette activité.
Convaincus que la Diversité est une source d'enrichissement pour tous, nous sommes engagés en faveur de l'inclusion.
Nos postes sont ouverts à toutes et tous, quels que soient les handicaps ou les singularités de chacun.
Seniority level
Seniority level
Executive
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
Industries
Banking
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