Strategy And Planning Manager: Distribution Partner

This role is central to the development of the RedBull brand growth ambitions within the Irish market.
The Strategy and Planning Manager will co-ordinate and project manage all trade-led marketing activities.
They are responsible for the development and coordination of the sales, trade marketing & insights teams, to deliver the RedBull growth strategy whilst maintaining the brand personality & values.The successful candidate will bring strong leadership skills to deliver all means of communication (internal, trade & shopper), coordinate effectively between marketing and sales & oversee the POS development and implementation.
They will work cross functionally to lead the execution of the market plan via Key Accounts and Field Sales teams, champion sales analysis to generate insight and deliver Category Management projects.
This role is central to the development of the RedBull brand growth ambitions within the Irish market.
The Strategy and Planning Manager will co-ordinate and project manage all trade-led marketing activities.
They are responsible for the development and coordination of the sales, trade marketing & insights teams, to deliver the RedBull growth strategy whilst maintaining the brand personality & values.The successful candidate will bring strong leadership skills to deliver all means of communication (internal, trade & shopper), coordinate effectively between marketing and sales & oversee the POS development and implementation.
They will work cross functionally to lead the execution of the market plan via Key Accounts and Field Sales teams, champion sales analysis to generate insight and deliver Category Management projects.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Support the Off Premise Manager to create the strategic vision for the short- and long-term growth in the market.
Translating the global business strategy to the local market, and ensuring execution of same.
Develop trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities.
Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
Create and develop all channels of communication that contribute to the timely execution of RedBull initiatives at internal, trade or shopper level.
Ownership of internal KPIs to support brand growth strategy.
Identify, develop, and implement necessary processes to enhance sales business performance within areas of:
Revenue Growth Management
Insights - ensuring the latest market trends and data are used to quantify and prioritise both challenges and opportunities with a growth mindset.
Sales development analysis (by customer, by channel, by distribution point, etc.) to develop and measure specific strategies and KPIs.
Educate, orientate, and utilize the brand team to deliver through the line activity in store.
Ensure Sales and Marketing are working hand in hand.
Delivering Perfect Store across the Off Premise customer base ensuring RedBull looks and acts like Number 1 in store.
Support the alignment across customers and channels for all trade marketing activities.
Oversee Category Management projects.
Ensure national team is regarded as 'best in class' by international team.
Manage all the international requests of data sharing and international tool's local implementation.
Implementation of global tools (for in-store material creation, for elaboration of planograms, for evaluation of promotion efficiency...).
The candidate for the role should ideally have minimum 3 years' experience in a similar role
Be hard-working, passionate and a reliable team player, with a growth mindset.
Have clear understanding of markets, sales & distribution, competitor activity, consumer & shopper behavior, category management & business insights in FMCG context
Have strong analytical ability and commercial acumen to understand financial statements and market trends
Be strategic thinking and be able to lead the sales strategy
University Degree (business, marketing or similar)
Fluent in written and spoken English
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Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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Employment for the successful applicant will be with Richmond Marketing who operates as the Distribution Partner for RedBull in Ireland.
STRATEGY AND PLANNING MANAGER: Distribution Partner
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