Senior Product Marketing Manager

OverviewNitro is a global SaaS leader for seamless digital document workflows, offering a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team.With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.How We WorkWe aim to create an environment where talented individuals are empowered to excel.How we collaborate, innovate, and engage with one another is important to us.Our work is driven by 5 key principles:One team, One mission— Our collective dedication to Nitro's mission defines us.Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.Own it— We take full ownership of our actions and decisions.We empower one another to lead with confidence, creativity, and a solutions-focused mindset.Accountable to our customers— We are dedicated to our customers and take our commitments seriously.We do what we say we are going to do.Excellence in execution— Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.Be bold, fail fast, learn faster— We learn as we grow, dare to try, and bravely question.We are not chasing perfection but forever iterating towards it.These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.The RoleNitro is passionate about empowering people and businesses around the world with a more efficient, dynamic, and secure way to work with documents.We're seeking a visionary Senior Product Marketing Manager to help scale our growth.You'll play a key role in bringing new versions of our market-leading products to market, crafting compelling messaging, and guiding users on a seamless journey to success.The ideal candidate will possess deep expertise in B2B SaaS product marketing, with a proven track record of developing compelling messaging, executing impactful launches, and enabling sales teams to effectively articulate value to enterprise clients.This role requires a passionate storyteller with a data-driven approach, who can collaborate cross-functionally to translate complex technical capabilities into clear, differentiated market advantages, ultimately accelerating our growth and solidifying Nitro's position as a market leader.We're doing big things at NitroIf you want to be an important part of our exciting evolution, apply todayWho You AreA strategic marketer with a deep understanding of product marketing principles (positioning, messaging, go-to-market).A 'do-er' with a 'get it done' mentality, comfortable operating at a strategic level with senior stakeholders, but also rolling your sleeves up to dive into the tactics and execute as part of a team.A customer champion, obsessed with understanding user needs and delivering "aha" moments.A data-driven thinker who thrives on win/loss analysis and user telemetry to inform product marketing strategy.A skilled collaborator, comfortable working across teams (Product, Brand, Sales, Regional Marketing).A creative storyteller who can translate features into user-centric benefits and identify opportunities in the customer lifecycle in which to position them.What You'll DoOwn the User Journey— From pre-launch buzz to retention strategies, ensure a smooth and delightful experience for Nitro users at every touchpoint.Craft Compelling Messaging— Develop clear and concise product positioning and messaging that resonates with our target personas, highlighting the value proposition and differentiating Nitro from competitors.Market & Competitive Intelligence Powerhouse— Leverage your expertise in market research and PESTEL analysis to uncover strategic opportunities across core markets and products.Drive User Adoption— Design and implement onboarding programs (primary, secondary, and tertiary) to maximize feature adoption and product value realization.Fuel Sales Enablement— Help create effective sales enablement materials (user stories, battlecards) that empower our sales team to champion Nitro's solutions.Go-to-Market (GTM) Champion— Develop comprehensive GTM plans for new and existing product releases, encompassing user journeys, communication plans, sales tactics, and growth opportunities.Track & Analyse Success— Monitor key performance indicators (KPIs) across the user lifecycle to measure the effectiveness of marketing initiatives.What You Bring5+ Years of Product Marketing Experience— Proven track record with significant experience (ideally 5-7+ years) in product marketing roles, specifically within a B2B SaaS environment.SaaS Industry Expertise— Deep understanding of the SaaS business model, subscription economics, customer lifecycle, and common industry challenges.B2B Focus— Demonstrated experience marketing to businesses, understanding complex sales cycles, and buyer personas in a B2B context.Leadership Experience— Prior experience in a senior PMM role, leading initiatives, mentoring junior team members, or influencing cross-functional stakeholders.Market Research— Ability to conduct thorough market research, analyse competitive landscapes, identify market trends, and pinpoint white space opportunities.Proficient in gathering customer insights through interviews, surveys, data analysis, and developing deep empathy for target personas.Messaging Architecture— Skilled in developing clear, concise, and consistent messaging frameworks that resonate with target audiences.Launch Planning & Execution— Strong experience in planning, orchestrating, and executing successful product launches (new products, features, updates) from conception to post-launch analysis.Cross-functional Collaboration— Ability to effectively collaborate with Product Management, Sales, Marketing, Customer Success, and other teams to align on GTM strategies.Excellent Communication— Superior written and verbal communication skills, including presentation skills, with the ability to articulate complex ideas clearly and persuasively.Self-Starter & Proactive— Highly motivated, resourceful, and able to work independently with minimal supervision.Bachelor's Degree— Bachelor's degree in Marketing, Business, Communications, or a related field.MBA (Plus): MBA or equivalent advanced degree is a plus.Why Nitro?Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:Flex Time Off— Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for.We are proud to offer Flex Time Off to be used for holidays, spending days with your family, or appointments.Hybrid Work— Our team embraces the hybrid work model, appreciating its blend of flexibility and structure.We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.Benefits— Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks.We also offer pension/401k matching, along with many other country-specific benefits.Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.#LI-NS1#LI-Hybrid#J-*****-Ljbffr