Marketing Director

Overview
This is a dream role for a creative and strategic marketer, who is thirsty for building global iconicity through FOOTBALL as a passion point, in collaboration with key market teams.
The Colas portfolio is critical to PepsiCo beverages' volume & share delivery and in ensuring our business is positioned to meet the current and future demand of consumers.
PepsiCo's Int'l Bevs Colas portfolio is comprised of Pepsi TM brands a breadth of sugar levels, flavours and formats.
Pepsi TM is a multi-billion-dollar brand and strategically, we have the ambition of being the fastest growing Cola brand/business; we are seeking profitable growth and share gains particularly prioritizing accelerated growth of our NS business in the next 5 years.
This role is based in Dublin, Ireland.
The role is embedded in the Colas team to ensure focus on all strategic decisions around the category/brand.
This role may require global travel (up to 20%).
Responsibilities
Lead strategy development and deployment of the Pepsi Brand Football programs globally.
Lead deployment & project management of key Football projects for brand Pepsi ensuring timely communication and execution – specifically BFE, UCL, WUCL and Always on
Champion brand's perspective and engage with relevant teams regarding strategic transformation towards a new consumer engagement model, piloting and scaling across key anchor markets
Be a custodian of the Brand Pulse including Creative Brand Platform in the execution of Football programs and resulting communications
Partner with Franchise teams and develop annual and multi year strategic plans to drive bottler engagement behind key brand projects (incl. Int'nal Beverage Conference materials)
Partner with the Agency of record to strengthen strategy.
Partner with key agencies to provoke outside in thinking, to strengthen drive timely alignment and execution at the regional level
Lead & manage global and regional brand connects to ensure widespread clarity of strategies, plans and programs ensuring up-to-date content calendar
Support wider Marketing agenda (for example stay abreast of industry trends, bring outside in, fresh thinking regularly)
Key accountabilities:
Support the management and operationalization of key Pepsi football strategies and alignment in 3-5 year horizon in collaboration with the Strategic Brand Team (single CMO to oversee Football JTBD
Lead development of key football programs and playbooks
Partner with IB Insights, design, comms teams, Marketing Transformation, commercialization, innovation leaders to integrate Pepsi football strategy into an E2E programs enabling strong deployment in market
Partner with key IB markets (12 anchor markets) to ensure insight led football plans based on agreed Human Jobs to be Done, to drive penetration, grow share and strengthen equity
Partner with key agencies to provoke outside in thinking, to strengthen drive timely alignment and execution at the regional level (all sectors)
Qualifications
MBA or equivalent strongly preferred
10+ years of marketing experience within the CPG/Beverages industry (strong digital background preferred)
Strong working knowledge of the beverages industry and understanding of franchise model
Sense of curiosity
Excellent collaborator with demonstrated ability to develop deep relationships with individuals and organizations from diverse backgrounds; ability to lead through influence rather than hierarchy.
Experience working in a multi-market environment is a plus
Strong in multi-tasking, project management and prioritization skills
A strategic mindset able to harness their deep understanding of our consumer along with meaningful insights to drive our agenda
Ability to effectively work and lead cross-functional teams in a matrix environment, proven track record of influencing key stakeholders both internally and externally
Good entrepreneurial spirit ('act as owner')
Experience managing agency partners to deliver brand experiences and engagement platforms.
Experience leading internal cross-functional teams to develop and launch new programs/platforms.
Highly analytical, motivated, decisive leader with excellent managerial skills.
Strategic mind with an ability to think broadly, refine questions, and influence decision makers.
Willing to travel internationally 20% of the time.
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