Global Consumer Planning And Insights Lead

1 week ago

Dublin, Ireland Hbal Executive Search Full time

Global Consumer Planning and Insights Lead
Our client is a major global drinks business seeking to hire a brilliant insight and creative planning practitioner to work with the brand team to drive the growth of a fantastic brand across its global footprint.
This individual will lead the consumer planning agenda on a world-renowned brand and will ensure that a deep understanding of consumers will be translated into actionable plans, priorities and assets, creating real value for the brand and the overall business.
Responsibilities
Lead consumer planning on a key brand to shape the direction of global brand plans, priorities and assets with strategic thinking and depth of consumer insight
Ensure the global brand team has a deep understanding of their target consumer
Inspire the brand team and ensure that all activities are aligned with and underpinned by a common base of consumer insight
Establish and develop the consumer target and opportunity in priority markets, specifically focussing on insight work that will deliver the most value
Ensure all facets of the company\'s brand building are informed with consumer understanding with specific focus on global brand positioning, brand identity and global communications
Ensure the global brand team assets - particularly communications and innovation - are created, developed and tested with a deep understanding of consumers and evaluated against agreed standards
Lead ad hoc research that identifies consumer opportunities for growth and ensures all local insight on the brand aligns to the standard and priorities of the global brand team
Experience
You will have worked in insights/creative planning for more than 10 years and have worked for a brand directly for a significant part of that time.
(Agency experience is relevant but cannot be exclusive.)
You will have experience in FMCG, drinks and potentially, have worked on luxury brands
You will have a demonstrable track record of driving brand growth through your work
Skills
You will have exemplary consumer insight and creative planning skills
You will have a depth of understanding around how global brands work
You will have an understanding of how premium brands operate across different geographies
You will be a confident communicator both written and verbal
You will have both the appetite and capabilities to drive change
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Research, and Strategy/Planning
Industries: Food and Beverage Services and Retail Luxury Goods and Jewelry
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