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Performance Marketing Associate
4 weeks ago
About us: How did Web Summit become, in the words of Forbes, "the best tech conference on the planet"?
Meaningful connections.
Our tech events are unmissable because we make it easier for the right people to meet and connect.
Everyone at Web Summit works towards this goal. And we're just getting started. We're always looking to build on the impact we have already made at Web Summit.
In the coming years we'll take Web Summit to new markets, promoting global connectivity, highlighting important issues and connecting global leaders – all while making a positive impact on the environment and communities we encounter. To build a better company, we have to better ourselves.
We do that by finding the most ambitious people to work with us. About the team The Advertising team is central to the growth of Web Summit events.
We deliver innovative, creative campaigns across multiple ad platforms, educating and inspiring new and potential attendees, startups, and partners from around the world.
Over the years, we've developed a data-led approach to advertising, one that has helped us grow from 400 attendees in 2010 to over 150,000 in 2024. What you'll achieve at Web SummitYou'll be driving traffic and conversions through advertising on our paid media channels, with a strong focus on Meta, LinkedIn and Google.You'll analyse data, produce reports and optimise campaigns accordingly.You'll collaborate with the Data Science team to create and implement new and disruptive solutions to advertising.You'll collaborate with the Growth and Email Marketing teams, integrating campaign strategies to deliver consistent messaging to our customers across the globe.You'll also work alongside our startup and partner teams to plan and implement campaign strategies across all attendee types.You'll discover the importance of A/B testing and how it influences the decisions made by the entire team.You'll be listened to.
No matter how crazy your ideas seem, we are willing to hear your thoughtsWho you areYou have 5+ years of performance marketing experienceYou have a career focused on paid media management and content marketing.You're not just an advertiser, you're a creative individual in general.You're naturally curious and want to experiment with new and creative ideas all the time.You're data-driven and enjoy working with numbers and spreadsheets.You're inspired by technology and innovation, you can spot trends and keep up-to-date with the latest ideas in tech and marketing.Skills and abilities we're looking forBachelor's or Master's degree, or relevant experience.You have a deep understanding of paid media platforms, including Meta, Google, and LinkedIn, with relevant experience in other paid social channels.Proven experience in lead generation, with a track record of building and optimising campaigns that drive high-quality inbound interest.Strong background in B2B marketing, ideally in fast-paced or high-growth environmentsDemonstrated ability to deliver quantifiable results, using data to inform decisions and drive performance across the funnelSolid understanding of performance metrics beyond top-line indicators like CTR, with the ability to interpret and act on insights that reflect true marketing effectivenessA motivated strategic thinker who appreciates the high degree of autonomy and responsibility but works really well in a team.A desire to be part of a fast and varied business environment where flexibility is a must and direction can change very quickly.A passion and curiosity for the tech world, as well as digital and social media marketing.Native or near-native fluency in English, both written and spoken (fluency in other languages is an advantage)Benefits and perks: - Hybrid-working model open to all employees.
- Fully subsidised healthcare, dental, employee assistance programme (EAP) and more.
- Pension contribution up to 6%(Irish based only)
- A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.
- Company laptop, generous annual leave and flexible working arrangements.
- Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.
- Annual company get-togethers, charity days, and monthly wellbeing talks.
- Wellness subsidy issued to all employees of €1000 per year
At Web Summit, we embrace diversity and inclusion.
We want talent from all walks of life to help us on our journey to digitise the conference sector.
Hiring decisions are made purely on experience, skills and the needs of the business.
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