Sales Executive

2 weeks ago


Athlone, Ireland Hodson Bay Hotel Full time

The Hodson Bay Hotel is part of the Hodson Bay Group which is made up of 4* Hotels; Hodson Bay Hotel, Galway Bay Hotel, Sheraton Athlone Hotel & Hyatt Centric Hotel, Dublin.
With over 700 employees from more than 50 countries, we are committed to fostering a positive, inclusive working environment where every team member plays a vital role in delivering outstanding guest experiences.
Hodson Bay Hotel has been recently certified as a Great Place to Work, and we have also received the 'Excellent Employer 2025' Award from Failte Ireland Employer Excellence.
Scope of the Role
The
Sales Executive
will support the hotel's revenue growth by managing the
reactive sales pipeline
and nurturing a portfolio of
key accounts
, while actively assisting the Sales Manager's efforts to drive
proactive business development
.
This role will also play a valuable part in the
marketing process
, helping to brief in hotel-specific needs and establishing a strong working relationship with the
Group Marketing Team
to ensure effective, on-brand promotional support.
The ideal candidate is highly organised, commercially minded, and confident in balancing a fast-moving workload with strategic input.
Key Responsibilities
Sales Strategy & Execution
Support the Sales Manager in executing the hotel's annual sales strategy.
Actively contribute to the identification of new business leads and proactive outreach campaigns.
Respond to all inbound/reactive sales enquiries promptly and professionally, with a strong focus on conversion and pipeline hygiene.
Reactive Pipeline & Key Account Management
Manage the reactive sales funnel efficiently, ensuring timely follow-up, quality proposals, and effective use of CRM tools (Salesforce).
Build and maintain strong relationships with a portfolio of key corporate, MICE, group, and leisure clients to drive retention and repeat business.
Deliver outstanding customer service by understanding client needs and tailoring proposals accordingly.
Proactive Sales Support
Assist the Sales Manager in researching new markets, identifying potential clients, and preparing pitch materials.
Attend local networking events or trade shows as required to support proactive sales development.
Marketing Collaboration
Assist the Sales Manager in briefing the Marketing team on assets and content required for Hodson Bay Hotel.
Ensure sales activity aligns with promotional campaigns, brand guidelines, and digital content updates.
Provide insights on client trends and feedback to inform targeted marketing initiatives.
Reporting & CRM
Maintain accurate client records, lead statuses, and communications using Salesforce.
Provide regular reports on sales activity, account status, and market trends.
Monitor performance against KPIs and contribute ideas for continuous improvement.
Internal Collaboration
Work closely with Reservations, Events, and Operations teams to ensure seamless service delivery for all client bookings.
Collaborate on group bookings, meetings, and events, acting as a client-facing liaison as needed.
What Success Looks Like
Timely and accurate management of the reactive sales pipeline
High conversion rates from inbound enquiries
Growth and retention of key accounts
Effective support of proactive sales initiatives
Strong collaboration with Group Marketing, resulting in timely campaign delivery
Accurate CRM usage and data-driven reporting
Key Skills & Competencies
Sales Expertise
: Proven ability to manage sales leads, close business, and meet revenue targets.
Client Focus
: Committed to building long-term, value-driven relationships.
Organisation & Multitasking
: Able to manage multiple leads and priorities in a fast-paced environment.
Marketing Alignment
: Understanding of how sales and marketing work together to drive results.
Communication
: Strong verbal and written communication; confident in client-facing situations.
Data Awareness
: Comfortable with CRM systems, reporting tools, and performance metrics.
Qualifications & Expertise
Bachelor's degree in Business, Hospitality, Marketing, or a related field.
Minimum 2 years' experience in hotel or hospitality sales.
Track record in handling both reactive and proactive sales activities.
Familiarity with CRM systems (Salesforce an advantage).
Work Environment
Flexibility required for occasional evening/weekend work depending on business needs.
Occasional travel may be required for trade events or client meetings.
Why Work With Us?
Certified Great Place to Work
Fáilte Ireland Excellent Employer Award 2024
Complimentary use of gym and pool
39-hour working week
Free meals on duty
On-site parking
Hotel discounts across the Hodson Bay Group
Recognition programmes (e.g. Manager of the Quarter)
Career progression and development opportunities
Active Health & Wellness and Social Clubs
If you're a motivated, detail-driven sales professional who thrives on building relationships and supporting both day-to-day and strategic sales activity, we'd love to hear from you.
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