
Regional Marketing Manager Emea
7 days ago
A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team.With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.How We Work:We aim to create an environment where talented individuals are empowered to excel.How we collaborate, innovate, and engage with one another is important to us.Our work is driven by 5 key principles:One team, One missionOur collective dedication to Nitro's mission defines us.Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.Own itWe take full ownership of our actions and decisions.We empower one another to lead with confidence, creativity, and a solutions-focused mindset.Accountable to our customersWe are dedicated to our customers and take our commitments seriously.We do what we say we are going to do.Excellence in executionDriven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.Be bold, fail fast, learn fasterWe learn as we grow, dare to try, and bravely question.We are not chasing perfection but forever iterating towards it.These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.The Role:Nitro is passionate about empowering people and businesses around the world with a more efficient, dynamic, and secure way to work with documents.We're seeking an experienced Marketing Manager to help scale our growth in EMEA.As Nitro's Regional Marketing Manager, EMEA, you'll be leading the local execution of our global strategy and have both a net new and expansion pipeline focus for the Enterprise and Strategic segments.Your main objective is to ensure that our global strategy across both direct and partner marketing efforts is localized and adapted for EMEA markets, while delivering core targets.You'll manage critical programs including ABM efforts across new and expansion pipeline and champion the region's needs and successes into the global marketing organization.Key Responsibilities:Strategic/Top Account ABM Acquisition and Expansion:Lead the development and execution of targeted ABM initiatives for priority accounts following the Nitro ABM framework, supporting both new customer acquisition and existing account expansion.Collaborate closely with sales leadership and Customer Account Executives/Customer Success Managers to identify high-value accounts and key decision-makers.Leverage AI-driven research capabilities to gather actionable account intelligence, then coordinate with cross-functional marketing teams to design and produce customized account-specific campaigns and materials.Own the end-to-end process from strategy development through execution and performance monitoring.Regional Partner activity execution:Execute regional partner marketing programs aligned with the global partner marketing strategy.Lead local market activation including event management, co-marketing campaigns, partner incentive program coordination, and strategic gifting initiatives.Build and maintain strong working relationships with regional Channel Account Managers, the Global Partner Marketing team, and local partner representatives to ensure seamless execution and alignment.Direct Marketing Execution:Drive regional direct marketing initiatives, including attendance and activation at industry events, and the execution of outbound sales campaigns.Partner with Business Development Representatives and sales teams to develop and implement targeted outbound motions that generate qualified pipeline through coordinated marketing and sales efforts.Measurement & Reporting:Establish and monitor key performance indicators (KPIs) to measure regional marketing impact on pipeline generation and revenue contribution.Track metrics including pipeline velocity, revenue attribution, partner engagement levels, and marketing ROI.Deliver regular performance reports and strategic recommendations to internal stakeholders and partner organizations.What You Bring:Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred4+ years of progressive B2B marketing experience, preferably in SaaS or technology sectorsDemonstrated success planning, executing, and measuring end-to-end integrated marketing campaigns with clear performance outcomesExceptional written and verbal communication skills with the ability to craft compelling marketing content and deliver executive-level presentationsStrong project management capabilities with proven ability to prioritize competing demands and meet deadlines in dynamic, fast-paced environmentsStrategic mindset combined with hands-on execution skills and meticulous attention to detailExperience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)Working knowledge of marketing analytics and reporting tools to track campaign performance and ROIProactive adoption of AI-powered productivity tools (ChatGPT, Claude, or similar) to enhance workflow efficiency and content developmentProven track record of cross-functional collaboration, particularly partnering with sales teams to drive pipeline and revenue outcomesStrong interpersonal skills with ability to build relationships across internal teams and external partnersComfortable presenting to and influencing stakeholders at various organizational levelsWillingness to travel periodically for events, partner meetings, and team collaborationWhy Nitro?Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:Flex Time OffWork-life balance is important at Nitro, and we understand that there are events that we cannot plan for.We are proud to offer Flex Time Off to be used for holidays, spending days with your family, orappointments.Hybrid WorkOur team embraces the hybrid work model, appreciating its blend of flexibility and structure.We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.Benefits:Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks.We also offer pension/401k matching, along with many other country-specific benefits.Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.#LI-DK1#LI-Hybrid#J-*****-Ljbffr
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