Regional Marketing Manager

Regional Marketing Manager (UKI), EMEA SMB Marketing
Overview
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. The ideal candidate is a skilled marketer and a creative thinker that has experience in the UK and Ireland region but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation. Our ultimate goal as a team is to empower new and existing businesses and agencies to successfully grow with TikTok. This role is to build and maintain a robust and reliable pipeline of new advertisers by acquiring SMBs partnerships and retain and grow existing ones. This is a role that will require a balance of creative, strategic and ambitious thinking with deep operational know-how to translate big ideas into meaningful results.

Responsibilities

Devise, maintain and deliver comprehensive small business advertiser acquisition and revenue growth plans through innovative strategies, education for priority growth initiatives and campaigns in the UK and in Ireland, focusing on product adoption and incremental revenue.

Oversee the entire campaign lifecycle, from strategy and content creation to vendor management and launch execution, ensuring initiatives stay on time and budget, proactively communicating with key stakeholders and teams

Establish, own and nurture relationships with high-potential external SMB partners (small business industry associations, government bodies, channel partners etc.) through the partnership lifecycle from contracting to partner program execution and evaluation

Develop and drive end-to-end compelling program narratives and sales materials tailored to seasonal and always-on campaigns, catering to various audiences (advertisers, agencies, end-users), plan and run programs, events, coordinating deliverables and support from cross-functional partners

Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional teams such as Sales, Product, PR/Comms, Enterprise marketing teams, to drive leads, new cash active and revenue growth for TikTok advertising solutions

Manage and collaborate with third-party vendors/agencies to ensure high-quality campaign creation and successful execution

Track and analyze campaign and partnership performance across all digital platforms, identify areas for improvement, and continuously iterate for better results

Qualifications

Minimum Qualifications:

Proven years of experience in marketing, development or b2b strategic/channel partnerships, ideally within the digital marketing space, in the UK or Ireland

A deep understanding of the Small & Medium Businesses industry and B2B Marketing with strong local market knowledge and understanding of the business landscape in the UK / Ireland, including key players, industry trends, regulations, and cultural nuances

Confidence in crafting integrated marketing plans encompassing various channels

Expert written and verbal communicator, with the ability to articulate abstract concepts

Track record of building impactful, sales-driven partnerships with a broad set of internal and external stakeholders and experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans

Ability to identify opportunities, develop project scope and independently lead ideation and execution

Preferred Qualifications:

Excellent analytical, organizational, project management and execution skills with the ability to translate data into clear narratives, operational strategies and recommendations

Experience owning and delivering quantitative targets

Experience prioritising and managing tasks effectively within a fast-paced continuously changing environment while maintaining strict attention to detail

Experience designing and executing content strategies and analyzing content strategy performance

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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