Brand Manager

My job Purpose A fantastic opportunity for an experienced Brand Manager to join our Brand Marketing team in Ireland, home to iconic Irish brands like Denny, Moy Park, Galtee and Ballyfree. This is an exciting time for you to join the team as we embark on an ambitious growth plan to double the size of our branded portfolio in the next three years. You will play a pivotal role in proactively identifying ways to drive growth, owning the in-market results, and ensuring all initiatives are executed to a consistently high standard. Not only that, but you'll support the Marketing Director on broader initiatives, play an active role in the Business Team, and partner with our agencies. Key Success Factors and Deliverables Brand Positioning Brand Positioning Be able to contribute value-adding ideas and opinions to discussions about the Brand Beacon Use the Brand Beacon to help craft credible Briefs, Insights, propositions as well as feedback Brand Expression Responsible for ensuring all paid ATL (non-AV) and Shopper touchpoints comply with the brand's Tone Of Voice and visual identity Brand Planning Support the annual Brand Plan; creating insight-led strategies and tactics, which address the biggest 'jobs to be done' on the brand. Brand Diagnosis - Situational Analysis Lead the diagnosis phase of Brand Planning, conducting the 7C's and SWOT; involving the right people at the right time. Brand Change - Consumer Change Lead the Consumer Change Plan process Develop the brands key strategic questions for the following year Brand Choices - IMC & Business Growth Levers Develop tactics that deliver on the strategies defined in the Brand Plan Build winning, joined-up GTM plans for area(s) of responsibility; covering all levers and involving the right people at the right time Brand Plan - Full Year Brand Plan Support the build and delivery of brand full year plans Manage delivering compelling brand sell in decks for internal and external stakeholders Brand Portfolio Management Brand Innovation & Renovation Brand Activation Brand Measurement Key Competencies and Capabilities Actionable Insights Identifies meaningful macro, category and consumer needs and behaviours. Creates & Distils these into motivational insights and translates them into brand and consumer solutions that build competitive advantage and are commercially compelling. Creative Thinking Thinks expansively and searches for new ideas in solving consumer and brand opportunities and challenges. Takes Initiative to develops and implement unique solutions to create a competitive advantage for the brand and business Achievement through others Actively listens and shares information and knowledge with others in an inspiring & motivating manner. Ensures that appropriate information is disseminated, received, and understood. Provides clear direction; delegates and empowers others to achieve results. Develops others to improve individual and team performance. Owns the Outputs Plans, organises, and prioritises resources and activities for optimum results comes from focusing on the detail and a hands on approach with teams and cross functional teams The company Pilgrim's Europe produces some of the best-known and most iconic brands in the UK and Ireland, including Fridge Raiders, Rollover, Denny, Richmond, Oakhouse and Moy Park, alongside a diverse range of industry leading own-label products in categories including fresh pork, lamb and chicken, working with all the major retailers and food service outlets. Our portfolio extends to authentic chilled and frozen ready meals, snacking ranges, added value and food service products. Across Pilgrim's Europe we combine 20,000 of the best people in the industry, united by a shared set of core values and a passion for producing the highest quality, most delicious and innovative food, which is enjoyed by millions of people in the UK, Ireland and Europe every day. Our Pilgrim's Europe team are based in our Pilgrim's UK, Moy Park, Pilgrim's Food Masters and Pilgrim's Shared Services businesses. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process, click the Apply button below to Login/Register.