Licence Marketing Planner

Overview
License Marketing Planner
Because your new ideas are our way new ways of working.
Evolve, your way.
Our Customer teams are right at the heart of what we do.
Surrounded by some of the best brand and marketing specialists in the industry, you'll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team
The Licence Marketing Planner is responsible for leading the communication plan for all campaigns across various marketing channels.
Working with key business stakeholders you will be required to plan and co-ordinate multi-channel marketing campaigns to ultimately drive traffic, increase conversion and build brand awareness, with all campaigns delivered on time and within budget.
What You'll Do
In your role, you'll collaborate with different people across a range of skillsets.
Here's a flavour of your day-to-day:
Responsible for supporting the delivery of the licence marketing strategy for global and regional marketing campaigns and activations.
This will include supporting in creating the macro marketing strategies and campaign communication plans.
Identify the most effective marketing solution for a range of commercial objectives.
Support in decisions on whether an activity should feature on the marketing calendar
Responsible for owning all licence campaigns from a planning perspective, writing all marketing deliverables briefs, partnering with creative team and external agencies on shoot creatives, window design and channel toolkits, managing feedback, amends and sign off with relevant stakeholders
Supporting the Marketing Planning Manager on the writing of the Customer & Comms briefs where relevant, ensuring everything we do ladders back to the overall customer and licence strategies.
Support developed of the marketing calendar.
This calendar is the oracle of information for all the marketing and comms teams and should include key launches, collaborations and significant trading and seasonal moments.
Ensure all stakeholders are kept updated through regular issuing.
What You'll Get
The world is changing and it's important we support our colleagues.
People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best.
That's why we offer benefits that put you first
Some of our benefits are:
Healthcare, pension, and potential bonus.
27 days of leave, plus bank holidays and if you want, you can buy 5 more.
Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
What You'll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
3+ years' experience in marketing role
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Ability to work as part of a global marketing and communications team
Excellent communication and presentation skills
Commercial awareness and business acumen
Ability to think strategically
Ready?
Good - because we can't wait to see what you can offer.
You'll be joining a team of diverse, passionate, and skilled professionals where you'll truly belong, collaborating on projects that will shape the future of our industry.
If you're excited about this role but don't meet all the criteria, we encourage you to apply.
You may be the right candidate for this role or another one, and our recruitment team can determine where your skills may fit in at Primark.
Apply to be part of our future and we'll help you develop yours.
If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks.
If you have any concerns please reach out to our talent acquisition team to discuss.
#LI-SF1 #Hybrid
Our fashion isn't one-size-fits-all and neither is our culture.
Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.
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