
▷ (Apply Now) Licence Marketing Planner
1 week ago
Join to apply for the Licence Marketing Planner role at Primark .
The Licence Marketing Planner is responsible for leading the communication plan for all campaigns across various marketing channels. Working with key business stakeholders you will plan and co-ordinate multi-channel marketing campaigns to drive traffic, increase conversion and build brand awareness, with all campaigns delivered on time and within budget.
What You’ll Do Responsible for supporting the delivery of the licence marketing strategy for global and regional marketing campaigns and activations. This includes helping to create macro marketing strategies and campaign communication plans.
Identify effective marketing solutions for a range of commercial objectives. Support decisions on whether an activity should feature on the marketing calendar.
Own all licence campaigns from a planning perspective: write marketing deliverables briefs, partner with creative teams and external agencies on shoot creatives, window design and channel toolkits, manage feedback, amendments and sign-off with relevant stakeholders.
Support the Marketing Planning Manager in writing Customer & Communications briefs, ensuring alignment with overall customer and licence strategies.
Contribute to the development of the marketing calendar, ensuring it remains the oracle of information for all marketing and comms teams with regular updates to stakeholders.
What You’ll Get Primark’s focus is on supporting colleagues and providing the right environment to perform at your best. We offer benefits that put you first
Healthcare, pension, and potential bonus
28 days of leave (including bank holidays) with option to buy up to 5 additional days
Tax Saver Tickets, fitness centre, and subsidised cafeteria
Flexible working, opportunity for an early Friday finish
What You’ll Bring At Primark, we value authenticity and relevant experience. Please bring your authentic self along with these key experiences for the role:
3+ years’ experience in a marketing role
Proven experience identifying target audiences and leading cross-channel marketing campaigns that engage, educate and motivate
Ability to work as part of a global marketing and communications team
Excellent communication and presentation skills
Commercial awareness and business acumen
Strategic thinking abilities
Ready to apply? If you don’t meet every criteria, we encourage you to apply — you may be the right candidate for this role or another, and our recruitment team can determine where your skills fit at Primark.
If you need any reasonable adjustments or accessibility accommodations during the recruitment journey, please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, references, education verification, and, for some roles, criminal and financial checks.
Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity; we strive to create an inclusive workplace where people can be themselves and thrive together.
REQ ID: JR-1199
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