Brand & Activation Manager - KIND

3 weeks ago

Dublin, Dublin City, Ireland Mars Full time

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Key Responsibilities

As the Brand and Activation manager you will be responsible for creating and curating content optimised in store and digital, driving engagement, ensuring consistency with our brand identity, while pushing the boundaries creatively.

  • Creative lead across all digital touch points: social media, email, website
  • Developing and defining KIND's visual and verbal identity across digital channels
  • Lead and execute the kindness activation through-the-line: collaborating across brand, field, customer, finance, supply, and agency partners with a focus on delivering key metrics
  • Work closely with category, customer marketing, NAMs, and MW to create kindness through-the-line customer centric plans activation plans using various marketing tactics.
  • Lead annual planning of key sampling activations (indirect / direct) and partnerships; lead the sampling strategy and execution for Ireland.
  • Lead analysis of key metrics and evaluate progress and learnings to optimize sampling initiatives
  • Recruit and manage KIND Brand Ambassadors for in-store demos, proximity sampling, and consumer events; partner with fields sales team to execute in-store with excellence

Job Description

Key Responsibilities

As the Brand and Activation manager you will be responsible for creating and curating content optimised in store and digital, driving engagement, ensuring consistency with our brand identity, while pushing the boundaries creatively.
  • Creative lead across all digital touch points: social media, email, website
  • Developing and defining KIND's visual and verbal identity across digital channels
  • Lead and execute the kindness activation through-the-line: collaborating across brand, field, customer, finance, supply, and agency partners with a focus on delivering key metrics
  • Work closely with category, customer marketing, NAMs, and MW to create kindness through-the-line customer centric plans activation plans using various marketing tactics.
  • Lead annual planning of key sampling activations (indirect / direct) and partnerships; lead the sampling strategy and execution for Ireland.
  • Lead analysis of key metrics and evaluate progress and learnings to optimize sampling initiatives
  • Recruit and manage KIND Brand Ambassadors for in-store demos, proximity sampling, and consumer events; partner with fields sales team to execute in-store with excellence

What We Are Looking For
  • Strong ownership, organization, and communication skills
  • A proactive problem solving mindset
  • A natural instinct to work independently and on-the-go in different in environments
  • A passion in contributing to a small growing team, adding to our KIND company culture
  • 2+ years professional experience in marketing
  • Experience in social media marketing and community management
  • Excellent planning, organizational, interpersonal and communication skills (at all levels)
  • Experience in marketing, advertising

What can you expect from Mars?
  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionBusiness Development and Marketing
  • IndustriesManufacturing, Food and Beverage Services, and Food and Beverage Manufacturing

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