Marketing Data Insights Analyst

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

At Grifols, we believe that diversity adds value to our business, our teams, and our culture. We are committed to equal employment opportunities that foster an inclusive environment.

POSITION SUMMARY:

We're looking for a strategic, business-oriented Marketing Data Insights Analyst to lead and evolve our marketing analytics function. In this role, you'll serve as the central force driving performance intelligence across our digital ecosystem—translating complex data into clear, actionable insights that directly influence digital strategy, media investments, and user experience optimization. Your work will shape how we assess the value of our omnichannel marketing efforts, optimize web journeys, and align KPIs to business outcomes.

KEY RESPONSIBILITIES:

• Lead performance analysis across all digital channels—including paid media, SEO, email, social, and web—to deliver high-impact insights that guide strategic decisions

• Monitor web performance data (traffic sources, conversion paths, engagement, bounce rates) and develop strategic narratives around user behavior

• Identify trends, performance gaps, and growth opportunities across campaigns and digital touchpoints

• Own the development and refinement of marketing dashboards and executive reporting using Looker Studio, Tableau, or Power BI

• Translate complex analytics into compelling, stakeholder-ready insights tailored to brand, UX, content, and executive audiences

• Partner with brand and digital strategy leads to define KPIs, set benchmarks, and assess success against business objectives

• Drive post-campaign evaluation and support pre-launch strategy through data modeling and historical analysis

• Ensure high data quality through rigorous QA processes, validation routines, and accurate tagging/reporting frameworks

• Work closely with technical teams (data engineering, digital ops) to optimize marketing data infrastructure and streamline data pipelines

• Champion a culture of data-driven decision-making within the marketing organization

PERSON SPECIFICATION:

• 3+ years of experience in digital analytics, performance marketing, or marketing science roles

• Deep knowledge of marketing KPIs and web analytics methodologies, with expertise across all key channels

• Proven ability to distil complex datasets into business-oriented narratives and strategic recommendations

• Advanced proficiency in dashboarding and visualization platforms (Looker Studio, Tableau, Power BI)

• Strong working knowledge of UTM structures, conversion tracking, and tagging plans

• Experience querying and working with cloud-based data warehouses (e.g., BigQuery, Azure Data Lake, Snowflake)

• Familiarity with Python, R, or SQL for data manipulation is a plus

• Understanding of ETL processes, data modeling, and performance data structures

• Experience in pharmaceutical, biotech, or similarly regulated industries is strongly preferred

• Bachelor's degree in Marketing Analytics, Data Science, Computer Science, Statistics, or related field

• Master's degree or certification in digital analytics or data strategy is a plus

Our Benefits Include:

• Mostly Remote

• Highly competitive salary

• Group pension scheme - Contribution rates up to 7%

• Private Medical Insurance for the employee

• Ongoing opportunities for career development in a rapidly expanding work environment

• Succession planning and internal promotions

• Education allowance

• Wellness activities - Social activities eg. Golf, Padel, Summer Events

We understand that self-doubt can hold talented individuals back from applying for opportunities. We encourage everyone who meets the qualifications to apply – we're excited to hear from you.

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Location: Grange Castle International Business Park, Grange, Co. Dublin, D22 K2R3 (https://www.google.com/maps/place//data=4m23m11s0x486773bd46855f9f:0xbe0e9ad7159de122?sa=X&ved=1t:8290&ictx=111)

Learn more about Grifols

Req ID: 532679

Type: Regular Full-Time

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