Content Marketing
1 week ago
Insight HR is a progressive HR consultancy that provides expert, hands-on HR support to businesses across Ireland. Whether it's resolving conflict through investigations, delivering compliant and pragmatic HR advice, or stepping in as an outsourced HR partner, we provide critical HR support when clients need it most. Our approach is never one-size-fits-all. We build HR solutions from the ground up, tailored to each client's sector, size, and specific challenges.
We are now seeking a dynamic and creative marketing specialist to lead our content marketing and social media efforts. This role is responsible for developing and executing strategies that drive brand awareness, engage our target audience, and support business growth in the HR services sector. The ideal candidate will be adept at creating compelling forms, landing pages graphics, and social media content, while also developing nurturing campaigns that highlight our expertise in workplace culture, employment law and other HR topics.
Key Responsibilities:
Strategic Content Development:
- Design and implement a content marketing strategy aligned with business objectives and target audience needs.
- Create engaging marketing content focused on HR services, workplace culture, employment law etc.
- Develop a variety of content formats, including forms, graphics, blog posts, and social media posts.
- Manage and host the HR Room Podcast, developing a calendar and sourcing guests to use this as a key marketing tool.
Social Media Management:
- Lead all social media channels, ensuring a consistent and impactful brand presence.
- Plan, create, and schedule content that fosters engagement and community growth.
Brand Awareness & Lead Nurturing:
- Execute initiatives to elevate brand awareness at a strategic level.
- Design and manage email nurture campaigns that deliver valuable, relevant content to leads and clients.
Analytics & Optimization:
- Track and analyse content and campaign performance using relevant tools.
- Use tools like Google Analytics, ActiveCampaign reporting, and social media insights to track content performance.
- Continuously optimize content based on SEO performance and campaign goals.
- Work closely with marketing, HR, and the Managing Director to ensure content supports broader business initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in content marketing and social media management, preferably in HR services or a related industry.
- Strong creative writing and visual communication skills.
- Proficiency in content creation tools (e.g., Canva), website management (WordPress), and social media platforms.
- Experience designing and managing email nurture campaigns (preferably in ActiveCampaign).
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Excellent project management and collaboration skills.
- Proficiency and experience in managing PPC, SEO, and Google Ads would be a strong plus.
We offer true flexibility by offering remote work and the chance to do varied and meaningful work in a supportive team environment. At Insight HR, we believe in building great workplaces for our clients, and that starts with creating a great one for our team.
If you're an experienced HR professional ready to take the next step into consultancy, we'd love to hear from you. Please send your CV to info@insighthr.ie.
Insight HR is an equal opportunities employer and welcomes applications from all backgrounds.
Seniority level- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesHuman Resources Services
Referrals increase your chances of interviewing at Insight HR by 2x
Get notified about new Social Media Manager jobs in Ireland.
Digital Marketing & Social Media ManagerDublin, County Dublin, Ireland 12 hours ago
Marketing Manager (Maternity Cover) (Remote)Dublin, County Dublin, Ireland 3 weeks ago
Marketing & Advertising Manager (100% Remote) – Strategic Brand & Growth Leadership RoleLimerick, County Limerick, Ireland 1 month ago
Dublin, County Dublin, Ireland 3 weeks ago
Volunteer Opportunity: Social Media Manager - International Kids Coding AssociationDublin, County Dublin, Ireland 4 days ago
Galway, County Galway, Ireland 4 days ago
Technical Product Marketing Manager - CybersecurityDublin, County Dublin, Ireland 1 month ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr-
Social Content
21 hours ago
Dublin, Dublin City, Ireland Marketing People Ltd Full timeThis isnt just a content role - its your chance to build a social-first brand with influence at its core. Weve partnered with a leading Talent Agency, who are looking for a Social Content & Brand Manager to elevate the agencys presence across platforms - turning bold ideas into standout content that drives business growth, community connection, and global...
-
Content Marketing Strategist
10 hours ago
Dublin, Dublin City, Ireland beBeeMarketing Full timeAre you looking for a challenging opportunity to lead our content efforts and manage a team of skilled writers and content strategists? We are seeking an experienced Content Marketing Team Manager to join our organization.This role requires a strong background in content marketing, with experience creating high-quality content that resonates with our target...
-
Marketing Content Strategist
1 week ago
Dublin, Dublin City, Ireland beBeeContent Full timeJob Title: Marketing Content StrategistJob Description:The Cardinal Health eCommerce Operations and Digital Marketing team is seeking an experienced Marketing Content Strategist to lead the development of strategic marketing content that engages customers and drives revenue. This individual will own the marketing content process for functionalities across...
-
Content Marketing Strategist
1 day ago
Dublin, Dublin City, Ireland beBeeMarketer Full timeMarketing Specialist Job DescriptionThis role is centered around creating engaging content and campaigns to drive results.We're seeking a skilled marketing professional to lead our digital engagement efforts, developing strategic plans that align with business goals.The ideal candidate will have experience in managing cross-channel campaigns, email...
-
Marketing Content Specialist
2 weeks ago
Dublin, Dublin City, Ireland DeviceAtlas Full timeAbout Us:DeviceAtlas, a leading provider of device intelligence and recognition solutions, is seeking a talented Marketing Content Specialist to join our dynamic team. We empower businesses to understand their customers' devices and deliver tailored experiences through innovative, patented tools, including DeviceAtlas, DeviceMap, DeviceAssure and DeviceAtlas...
-
B2B Marketing Manager, SAAS
3 weeks ago
Dublin, Dublin City, Ireland Mint Marketing Talent Full timeSocial network you want to login/join with:An exciting opportunity has arisen for a B2B Marketing Manager to join a highly successful Irish SAAS company. The company has grown to be a leader in their segment with 50 staff and a multimillion euro turnover. They wish to further their business in Ireland and grow into the UK Market.The ideal person will be a...
-
Content marketing team manager
20 hours ago
Dublin, Dublin City, Ireland Canonical Full timeJoin to apply for the Content marketing team manager role at CanonicalJoin to apply for the Content marketing team manager role at CanonicalCanonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as...
-
Senior Content Marketing Specialist
4 weeks ago
Dublin, Dublin City, Ireland Designity Full time1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from DesignityAs a Content Marketing Specialist, you'll lead end-to-end content strategy and execution for a range of client brands - turning insights into content that ranks, nurtures, and converts. From SEO blog posts and...
-
U.S. Market Content Specialist
2 days ago
Dublin, Dublin City, Ireland beBeeEditorial Full time**Content Curator Role Summary**We're seeking a skilled Content Curator to join our team. As a Content Curator, you will be responsible for identifying and elevating relevant, engaging, and timely content on a leading text-based social media platform.Job Description:The primary objective of this role is to curate and contextualize trending topics and...
-
Communications & Content Marketing Manager
3 days ago
Dublin, Dublin City, Ireland ESW Full timeCommunications & Content Marketing ManagerThe OpportunityAt ESW, we are building a content and communications function designed to serve brand, business, and people strategy. We're hiring a strategic and cross-functional communications and content marketing manager to lead this work.The OpportunityAt ESW, we are building a content and communications function...