Launch and Moments Marketing Programs Lead

Launch and Moments Marketing Programs Lead at SAP. We are seeking a talented, highly organized and results-driven senior lead to shape SAP's marketing future by developing integrated launch journey strategies, digital marketing playbooks, experience design, and marketing programs that drive customer engagement and revenue growth across our hero launch roadmap. The role requires strong collaboration with cross-functional teams, a data‑driven mindset, and passion for marketing innovation.

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

• Collaborate with global marketing teams to plan and develop integrated omni‑channel launch marketing campaigns, prioritizing data‑driven strategies and customer‑centric experiences.
• Support project management and risk mitigation, ensuring timely delivery of milestones and deliverables within budget.
• Own and manage the launch moments roadmap and the development of launch experiences, drawing on product truth and value proposition to develop audience‑first campaigns.
• Ensure launches are designed for customer engagement with clear post‑launch nurture and adoption pathways.
• Drive alignment across product, marketing, sales, and executive stakeholders, balancing competing priorities and ensuring launches align with business objectives.
• Provide executive communications and strong stakeholder management at senior levels to ensure clear and actionable connectivity of outcomes.
• Contribute to scalable launch GTM playbooks, capturing best practices and driving continuous process improvement.
• Monitor program performance and identify opportunities for optimization, delivering regular status updates and data‑driven insights to stakeholders.
• Support the creation, management, and standardization of marketing launch dashboards and measurement processes.
• Facilitate content template development, audience segmentation, messaging alignment, and milestone management.
• Manage day‑to‑day operations, team communications, and knowledge‑sharing systems.
• Develop understanding of automation and journey orchestration to inform marketing strategies.
• Champion SAP brand values and guidelines across the company and partner with cross‑functional teams to integrate strategic programs into all touchpoints.

• A change agent motivated by simplification and improving ways of work; the Launch Moments Marketing team aims to enhance the digital customer launch experience at SAP.
• Willingness to roll up your sleeves, comfortable with ambiguity, detail‑oriented, and highly adaptable. This is a hands‑on role within a hands‑on Integrated Marketing culture.
• Strong project management skills and experience supporting cross‑functional teams; ability to help others and collaborate to move initiatives forward.

• 8–10 years of marketing experience, specializing in digital, integrated marketing and/or project management; events experience essential.
• Degree in business, marketing, or equivalent experience.
• Strong organizational and problem‑solving skills with excellent project management ability.
• Collaborator with the ability to build and grow cross‑functional partnerships with internal teams and external partners.
• Experience using data to drive decisions with actionable insights and clear outcomes.

• Experience in B2B marketing and working with marketing automation platforms.
• Knowledge of CRM systems and data management.
• Experience in customer audience segmentation, contact management, and customer journey.
• SaaS experience.

SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. For accommodation requests, contact Recruiting Operations Team: Careers@sap.com. Qualified applicants will be considered without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with law.

AI Usage in the Recruitment Process: For information on responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Violations may result in disqualification.

Requisition ID: 435587 | Work Area: Marketing | Employment Type: Regular Full Time | Additional Locations: Virtual - Europe | Travel: 0–10%