Content Marketing Manager

3 weeks ago

Dublin, Dublin City, Ireland Dolby Laboratories Full time
Overview

Content Marketing Manager at Dolby Laboratories. This role sits at the intersection of content creation, sales enablement, and digital marketing. The ideal candidate is a creative communicator with strong program management skills and a passion for empowering sales teams.

Key Responsibilities
  • Social Selling Program Management & Content Calendar Ownership: Develop and execute a global social selling strategy; own and manage the content calendar for social selling across platforms.
  • Content Creation and Curation: Create, curate engaging, brand-aligned content for sales leadership to build thought leadership and strengthen presence among target audiences.
  • Engagement Analytics: Analyze engagement metrics and refine content strategies to optimize reach and impact.
  • Interest Generation and Partner Nurture Program Development: Partner with the Head of Sales Enablement to design programs that generate interest among prospects and deepen engagement with existing partners.
  • Program Requirements and Automation: Define functional requirements for programs using CRM and marketing automation tools, ensuring scalability and effectiveness; assess and enhance marketing automation and CRM capabilities.
  • Content Development for Nurture and Engagement Programs: Create customer-focused content for emails, social, landing pages, and educational materials; tailor messaging to buyer journey stages; ensure alignment with brand voice and sales/marketing goals.
  • Internal Sales Communications and Enablement Site Management: Manage internal communications, including monthly video updates and slides; maintain and update the internal sales enablement site with timely content and resources.
Qualifications
  • Bachelor's degree in Marketing, Communications, or related field.
  • 4–6 years of experience in communications, marketing, or sales enablement.
  • Experience developing and executing content strategies across multiple channels (e.g., social media, internal comms, email).
  • Working knowledge of Salesforce and marketing automation platforms (e.g., Braze).
  • Ability to use performance data to iterate on content and program effectiveness (engagement metrics, email performance).
  • Strong proficiency in video editing, motion graphics, and presentation design.
  • Excellent written and verbal communication skills with attention to detail.
  • Ability to collaborate effectively with cross-functional teams and sales leadership.
  • Creativity and a proactive approach to problem-solving.

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