Lifecycle Marketing Manager

2 weeks ago

Dublin, Dublin City, Ireland TN Ireland Full time

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are looking for an experienced, data-driven Lifecycle Marketing Manager with a passion for optimizing the customer journey and enhancing user engagement. As a Lifecycle Marketing Manager, you will build and implement multi-channel onboarding, engagement, activation, and conversion campaigns and experiences targeting our global trial audience, ensuring effective execution across various surfaces including email, in-product, mobile app, and Docusign's marketing website. This high-impact, revenue-driving role will be at the forefront of the Lifecycle Acquisition team, contributing to developing and refining our trial strategies and ensuring they align with company objectives. You will have the opportunity to partner closely with cross-functional teams including eCommerce, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing. This role will also support critical Product-Led Growth initiatives, tailoring GTM campaigns to drive engagement, conversion, and incremental revenue. This is an individual contributor role reporting to the Lifecycle Marketing Director.

Responsibilities

  1. Partner closely with the Lifecycle Marketing trial lead to build and implement global email, in-product, and mobile campaigns to drive trial onboarding, engagement, product activation, conversion, and ultimately revenue growth.
  2. Work with regional marketing teams to develop a POV on existing gaps in our global marketing strategy to trialists, delivering trial product activation and conversion across key growth markets.
  3. Contribute to the overarching lifecycle trial monetization strategy, aligning with company objectives and key results while driving incremental revenue.
  4. Leverage quantitative and qualitative data, analyses, and research to find trial growth opportunities and optimizations while utilizing A/B testing and other experimentation methods to continually refine campaign effectiveness.
  5. Communicate lifecycle marketing strategies, tactics, plans, and results across teams.
  6. Influence product growth roadmaps to drive streamlined trial user experiences and business outcomes.
  7. Use dashboards and work closely with lifecycle analytics to track, analyze, and report on campaign performance. Generate comprehensive reports on campaign performance and communicate insights to customers.
  8. Partner with internal teams to optimize and implement campaigns.

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation). Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

  1. Basic 5+ years experience in lifecycle marketing or similar role at a fast-growth company, ideally from a product-led SaaS business.
  2. Proven experience with multi-channel marketing campaigns, using standard processes, and building scalable campaigns that deliver results.
  3. Highly analytical and metrics-driven and ability to drive insights and trends from data.
  4. Strong project management skills and attention to detail.
  5. Dynamic, highly-motivated, organized, self-starter.
  6. Outstanding written and verbal communication.
  7. Bachelor's degree in marketing, business, or related field.

Preferred

  1. Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly.
  2. Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms.
  3. Ability to think strategically and effectively to drive programs from inception to execution to analysis.
  4. Experience collaborating with cross-functional teams and collaborators.

Life at Docusign

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [emailprotected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [emailprotected] for assistance.

#J-18808-Ljbffr

  • Lifecycle Marketing Manager

    3 weeks ago

    Dublin, Dublin City, Ireland 2K Full time

    Job Title: Lifecycle Marketing ManagerLocation: Dublin, IrelandDepartment: Player ConnectionsReports to: Director of Lifecycle MarketingWho We AreFounded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of...

  • Gaming Lifecycle Marketer

    3 days ago

    Dublin, Dublin City, Ireland 2K Full time

    Role OverviewWe are looking for a talented Lifecycle Marketing Manager to join our marketing department. As a key member of our team, you will be responsible for driving player-centric marketing strategies that maximize engagement, retention, and LTV.Key AccountabilitiesStrategic Partnerships:Collaborate with cross-functional teams to develop and refine...

  • Lifecycle Marketing Strategist

    3 days ago

    Dublin, Dublin City, Ireland 2K Full time

    About UsWe are 2K, a leading global video game publisher dedicated to delivering exceptional gaming experiences. With a portfolio of critically acclaimed franchises, including NBA 2K, Borderlands, and XCOM, we strive to push the boundaries of innovation and creativity.The OpportunityWe are seeking a seasoned Lifecycle Marketing Manager to join our team of...

  • Head of Lifecycle Marketing

    6 days ago

    Dublin, Dublin City, Ireland Ezetop LLC Full time

    About UsWe are a leading company in the fintech industry, dedicated to providing innovative top-up technology solutions. Our mission is to build and run the safest, simplest, most effective, and convenient top-up technology, in partnership with the best operators and platforms.Job DescriptionDevelop and execute a comprehensive CRM strategy to drive customer...

  • Experiential Marketing Manager

    6 days ago

    Dublin, Dublin City, Ireland Allied Global Marketing Full time

    Company Overview">Allied Global Marketing is a cutting-edge agency that creates immersive and captivating experiences for our clients. We're passionate about pushing the boundaries of what's possible and exceeding client expectations.">The Job">We're looking for an experienced Production Manager to join our team. As a key member of our production department,...

  • Customer Lifecycle Operations Manager

    7 days ago

    Dublin, Dublin City, Ireland Amach Full time

    We are Amach, an industry leader in technology-driven solutions with a presence in Dublin and remote teams across the UK and Europe.Our unique blend of local and nearshore talent delivers high-quality, collaborative solutions.We specialise in cloud migration, development, digital transformation, and emerging technologies like agile software development,...

  • Customer Lifecycle Manager

    3 days ago

    Dublin, Dublin City, Ireland Booking Holdings Full time

    Booking Holdings (NASDAQ: BKNG) is the world's leading provider of online travel and related services, provided to consumers and local partners in more than 220 countries and territories through five primary consumer-facing brands: , Priceline, Agoda, KAYAK, and OpenTable.The mission of Booking Holdings is to make it easier for everyone to experience the...

  • Customer Lifecycle Manager

    3 weeks ago

    Dublin, Dublin City, Ireland Booking Holdings Full time

    Booking Holdings (NASDAQ: BKNG) is the world's leading provider of online travel and related services, provided to consumers and local partners in more than 220 countries and territories through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The mission of Booking Holdings is to make it easier for everyone to...

  • Customer Lifecycle Manager

    3 weeks ago

    Dublin, Dublin City, Ireland Booking Holdings Full time

    Booking Holdings (NASDAQ: BKNG) is the world's leading provider of online travel and related services, provided to consumers and local partners in more than 220 countries and territories through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The mission of Booking Holdings is to make it easier for everyone to...

  • Customer Lifecycle Manager

    3 weeks ago

    Dublin, Dublin City, Ireland TN Ireland Full time

    Social network you want to login/join with:Booking Holdings (NASDAQ: BKNG) is the world's leading provider of online travel and related services, provided to consumers and local partners in more than 220 countries and territories through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK and OpenTable. The mission of Booking Holdings...

  • Lifecycle Growth Leader

    7 days ago

    Dublin, Dublin City, Ireland 2K Full time

    At 2K, we believe that a sustainable ecosystem is one that balances player engagement, retention, and revenue growth. As a Lifecycle Growth Leader, you will be responsible for developing and executing strategies that drive player progression, conversion, and monetization across our portfolio of live service games.This role requires a deep understanding of...

  • Director, Player Lifecycle Management

    2 days ago

    Dublin, Dublin City, Ireland 2K Full time

    Director, Lifecycle Management - Dublin Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world.Our studios responsible for...

  • Customer Lifecycle Strategist

    1 week ago

    Dublin, Dublin City, Ireland Booking Holdings Full time

    Job DescriptionThe Customer Lifecycle Manager role is a critical position within Booking Holdings Financial Services, responsible for supporting the ongoing development, implementation, and oversight of the BHFS customer lifecycle and payment product.This role requires strong leadership skills to lead the development, enhancement, and ongoing management of...

  • Director, Player Lifecycle Management

    6 days ago

    Dublin, Dublin City, Ireland TN Ireland Full time

    Social network you want to login/join with:Director, Player Lifecycle Management, DublinClient:2KLocation:Dublin, IrelandJob Category:OtherEU work permit required:YesJob Reference:dfb3da3f2dbdJob Views:8Posted:15.03.2025Expiry Date:29.04.2025Job Description:Director, Lifecycle Management - DublinWho We Are2K is headquartered in Novato, California and is a...

  • Interim Head Of Customer Lifecycle Management

    7 days ago

    Dublin, Dublin City, Ireland Amach Full time

    About us: Amach is an industry-leading technology driven company with headquarters located in Dublin and remote teams in UK and Europe.Our blended teams of local and nearshore talent are optimised to deliver high quality and collaborative solutions.Established in 2013, we specialise in cloud migration and development, digital transformation including agile...

  • Customer Lifecycle Program Manager

    2 weeks ago

    Dublin, Dublin City, Ireland Booking Holdings Full time

    **Job Summary**The Customer Lifecycle Manager role is a key position within Booking Holdings Financial Services, responsible for supporting the development, implementation, and oversight of the BHFS customer lifecycle and payment product.Key responsibilities include leading the development, enhancement, and ongoing management of new and existing...

  • Interim Head of Customer Lifecycle Management

    3 weeks ago

    Dublin, Dublin City, Ireland Amach Full time

    About us:Amach is an industry-leading technology driven company with headquarters located in Dublin and remote teams in UK and Europe.Our blended teams of local and nearshore talent are optimised to deliver high quality and collaborative solutions.Established in 2013, we specialise in cloud migration and development, digital transformation including agile...

  • Client Lifecycle Management Expert

    3 days ago

    Dublin, Dublin City, Ireland Fenergo Full time

    Fenergo is a leading provider of Client Lifecycle Management (CLM) software solutions, empowering financial institutions to deliver faster, compliant, and digital customer experiences. As a Senior Consultant, you will work closely with clients to understand their challenges and implement Fenergo's product offering effectively.The ideal candidate will possess...

  • Marketing Operations Manager

    7 days ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    Mint Marketing Talent is seeking an experienced Marketing Operations Manager to join their dynamic marketing team. This exciting opportunity involves developing and leading digital strategies across consumer and business divisions, driving consumer engagement and acquisition through major digital campaigns.As Marketing Operations Manager, you will report to...

  • Validation Lifecycle Manager

    4 days ago

    Dublin, Dublin City, Ireland ICDS Group Full time

    About the JobWe are seeking an experienced Senior Validation Engineer to join our team at ICDS Group. As a key member of our Quality group, you will be responsible for overseeing and managing the validation lifecycle of our manufacturing processes.Your primary focus will be on leading the design transfer process and ensuring that the technical aspects of the...