Marketing Executive

Overview

Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 17,000 people.

Applegreen is in a rapid growth phase and is seeking to onboard a Marketing Executive for our M&S Brand who will support onsite marketing communications of the customer journey at our Applegreen M&S sites. This role will form part of the M&S team and reports to the Head of M&S in Applegreen. It is an exciting opportunity in a hardworking, ambitious team where the candidate can excel and progress their career.

Key Responsibilities

• Act as brand guardian for Applegreen X M&S Food locations, ensuring the brand is being presented correctly in our stores and on the forecourt. This includes outlining a plan for sites needing branding upgrades or seasonal changes and undertaking site visits to ensure standards are being met at all times.
• You will be the key link with sites, communicating the Applegreen X M&S Food marketing updates and managing site marketing requests.
• Manage customer communications for site closures and openings.
• Coordinate with M&S on new campaigns throughout the year particularly for seasonal events.
• Input and implement the M&S Food marketing launch plans and campaigns, working closely with the wider Applegreen marketing team and M&S Food team.
• Liaise with external vendors on a daily and/or weekly basis, to ensure all information for campaigns and upcoming external announcements.
• You will take ownership of managing print allocations, briefing the Applegreen Graphic Designer and managing a new site activation schedule.
• Work with our internal Digital department to manage and capture social media content for Applegreen X M&S Food partnership.
• Share market research and competitor analysis to support planning for new openings and launch plans.
• Management of all signage and point of sale on site, working with the M&S Food Team to activate offers and respond to ad hoc signage or price changes.

Qualifications, Experience & Skills

• Experience working in a fast-paced environment
• Minimum 1 year post-qualification experience
• High proficiency in all Microsoft Office software (Excel, PowerPoint)
• A marketing-related qualification preferred
• Experience working within FMCG or Retail marketing team an advantage
• You must have a full, clean driving licence and having your own car is an advantage

Additional key skills and attributes

• A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
• Proven track record of delivering to tight deadlines.
• A highly organised individual with ability to plan and prioritise workloads effectively for maximum impact and adapt around changing priorities as required.
• Ability to execute directly at high quality and pace.
• Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
• A can do attitude and a positive solution-focused mindset.
• Has strong commercial acumen and a focus on delivering value to the business.
• Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.
• Be a self-starter, and also be able to work collaboratively as a member of a highly interdependent team across many parts of Applegreen.
• Is resilient, calm under pressure and comfortable dealing with ambiguity.
• Has sound judgment and objective logical decision-making skills.
• Has strong leadership potential and management skills, who will be a role model for the people and culture at Applegreen.
• Willing to travel ad hoc if required in addition to supporting out of hours content development as required.

Application & Screening Process

• Application Process: Please submit an up-to-date tailored CV (max 2 pages).
• Interview & Selection Process: Two interview rounds will be required for this role.

Position details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Other
• Industries: Retail

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