Social Media Coordinator

3 weeks ago

Dublin, Dublin City, Ireland Primark Full time
Overview

Social Media Coordinator – 18 month Fixed Term Contract at Primark. This role provides operational and creative support to the Social Media team by assisting in the execution of social content plans, managing day-to-day tasks, coordinating campaigns, and ensuring the timely scheduling and optimization of content across key social media platforms such as Instagram and TikTok. The role also involves leading the creation and execution of periodic product content briefs and serialized templated content.

What You'll Do
  • Assist with the execution of social content plans, ensuring content is aligned with the brand's tone of voice (TOV) and marketing objectives.
  • Lead the creation and execution of periodic product-focused content, ensuring it aligns with social media strategy and business marketing goals.
  • Take the lead in executing serialized templated content across key channels, ensuring consistency and creativity in delivering content that resonates with our audience on a recurring basis.
  • Support the day-to-day management of social media platforms, ensuring consistent brand messaging and fostering community engagement across channels.
  • Help schedule and manage the timely publishing of content across social media platforms, ensuring all posts align with campaign timelines and content calendars.
  • Coordinate content production, including supporting the creation of photos, videos, and creative assets from third parties, ensuring they are optimized for each social platform.
  • Contribute to brand campaign execution from ideation to execution, contributing to marketing activities and ensuring smooth coordination from start to finish.
What You'll Get

The world is changing and it's important we support our colleagues. Primark puts people at the heart of what we do by providing the right environment to perform at your best, including benefits that put you first. Some of our benefits are:

  • Healthcare, pension, and potential bonus.
  • 27 days of leave, plus bank holidays; option to buy 5 more.
  • Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
  • Flexible working, opportunity for an early Friday finish, and a subsidised cafeteria.
What You'll Bring

Here at Primark, we want everyone to feel valued. Please bring your authentic self to work, along with the following key experience and abilities for this role:

  • 2-3 years of experience in social media roles, ideally in retail, with a foundational understanding of content creation, campaign execution, and platform management.
  • Familiarity with social media management tools (e.g., Sprinklr) for scheduling, publishing, and campaign tracking, along with photo/video editing software (e.g., Photoshop, Canva, Premiere, CapCut).
  • A keen interest in social media trends, with the ability to assist with content creation, optimization, and scheduling for platforms like Instagram and TikTok.
  • Experience assisting with content creation and coordinating creative assets, ensuring content aligns with overall campaign goals and is optimized for engagement.
  • Ability to assist with tracking campaign performance, compiling reports, and using insights to refine future social media strategies.
  • Understanding of maintaining a consistent tone of voice (TOV) across all platforms and ensuring content aligns with the brand's objectives.

Other Details
Hybrid work arrangement. Primark is an equal opportunity employer; we strive to create an inclusive workplace where people can be themselves, access opportunities, and thrive together.

REQ ID: JR-756

Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Retail

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