Senior Manager, Content
4 days ago
Intercom is looking for a Senior Manager, Content to lead our content marketing team. You'll shape and execute a high-impact content strategy that fuels demand generation, strengthens brand authority, and drives sales enablement. This is a strategic leadership role for someone to lead a modern, distribution-first content program that is deeply audience-centric, establishes thought leadership, and delivers measurable business impact.
This is an AI-first era of customer service, and you'll be at the forefront of shaping the conversation. You will lead a team of content professionals (both internal reports and contractors), collaborating with our Demand Generation, Sales, and Product Marketing teams to create high-performing content that engages decision-makers and drives action.
What will I be doing?As Senior Manager, Content, you'll own Intercom's content marketing strategy, ensuring that our thought leadership, educational resources, and sales enablement materials make an impact. Your key responsibilities include:
Content Strategy & Execution
- Develop and execute an audience-first content strategy that fuels pipeline growth, brand preference, and sales enablement.
- Oversee multi-channel content execution, ensuring consistency across key formats (e.g., reports, guides, blogs, newsletter, video, microsites).
- Drive an editorial vision that balances big-picture storytelling with data-driven execution.
- Elevate Intercom's thought leadership in AI-driven customer service, creating compelling content that differentiates us from competitors.
- Create pillar content (e.g., industry reports, executive insights, webinars) that supports demand generation and deepens customer engagement.
- Collaborate with Product Marketing to publish competitive analysis content, showcasing Intercom's unique advantages in AI-CX.
- Partner with Demand Gen to create content that drives qualified pipeline growth.
- Develop sales enablement materials (one-pagers, pitch decks, objection-handling guides) that support the sales team.
- Measure content performance and impact on revenue, tracking engagement, lead generation, and influence on pipeline.
- Lead, mentor, and grow a high-performing content team (full-time, contractors, freelancers).
- Work cross-functionally with Marketing, Product, and Sales to align content with business goals.
Champion a culture of experimentation, using AI tools to accelerate workflows and content innovation.
What skills do I need?We're looking for a strategic content leader who can balance high-level vision with hands-on execution. You should have:
- 6+ years of experience in B2B content leadership (SaaS or AI-driven product experience preferred).
- Proven ability to drive demand and influence decision-makers through compelling content.
- Exceptional storytelling and editorial skills, with the ability to create engaging and high-impact content.
- Strong understanding of content distribution (SEO, social, email, thought leadership, demand gen alignment).
- Experience managing a content team (both FTEs and external contractors/freelancers).
- Data-driven mindset, using analytics to optimize content strategy and measure impact on pipeline. Tech fluency & AI literacy—you should be comfortable translating complex AI concepts into accessible, engaging content.
- Experience in AI, automation, or customer service technology.
- Expertise in organic content strategy & SEO best practices.
- Familiarity with competitive positioning content.
- Strong background in multimedia content (video, podcasts, social storytelling).
We are a well-treated bunch, with awesome benefits If there's something important to you that's not on this list, talk to us
- Competitive salary and equity in a fast-growing start-up
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Regular compensation reviews - we reward great work
- Pension scheme & match up to 4%
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Flexible paid time off policy
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- If you're cycling, we've got you covered on the Cycle-to-Work Scheme. With secure bike storage too
- MacBooks are our standard, but we also offer Windows for certain roles when needed.
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