Senior Content Strategist
4 days ago
Dixons Carphone is the leading omnichannel retailer in Ireland, committed to helping everyone enjoy amazing technology. Our comprehensive strategy for digital and social media marketing provides a unique opportunity for a skilled content strategist to enhance the visibility and performance of one of Ireland's largest retailers.
The successful candidate will manage the day-to-day social media and content strategy, creating engaging content across various platforms and publishing blogs and SEO-focused content to drive awareness and traffic to our site and stores. Key responsibilities include delivering actionable insights on social media marketing performance, developing and implementing an editorial content strategy, and collaborating closely with the marketing team to enhance consumer engagement.
This role offers a mix of in-person and hybrid working options, providing the flexibility to achieve outstanding results within our team. The ideal candidate will have at least 2 years' experience in an e-commerce content function, HTML/CSS skills, and familiarity with SEO best practices.
Key Responsibilities:- Develop and implement a content strategy that enhances the brand's reputation as a thought leader in Electrical and Technology
- Manage social media promotional calendars, track market trends, and adjust channel strategies when necessary
- Collaborate with external agencies, marketing, CRM, e-commerce, and commercial teams to optimize campaigns
- Establish clear goals and measures of success to measure content quality, audience growth, engagement, and website traffic
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