Digital Content Strategist

3 days ago


Dublin, Dublin City, Ireland Fields Retail Limited Full time

Role Overview

We are seeking a highly skilled Digital Content Strategist to join our team at Fields Retail Limited. As a key member of our marketing department, you will be responsible for creating and executing a bold, engaging, and elevated social media narrative across various platforms.

This role is perfect for someone with a strong creative vision, a passion for content creation, and the ability to shape and execute a high-impact social strategy. You will balance hands-on content creation with strategic collaboration – creating content yourself while also working closely with a third-party agency to batch-produce content in shoots, and identifying and leveraging social media talent within the business to drive authenticity and engagement.

The goal is to establish us as leading luxury brands in the social space, using a mix of in-the-moment storytelling and curated content.

Main Responsibilities

  • Lead and execute the brand's organic social media strategy, ensuring a consistent and elevated brand identity across Instagram, TikTok, YouTube, Pinterest, and Facebook.
  • Create engaging, high-quality content – from filming and editing short-form videos to writing compelling captions and crafting visual stories.
  • Work closely with a third-party content agency to plan, brief, and execute batch content creation through professional shoots.
  • Leverage internal social media talent within the business to bring authentic, in-the-moment content to life.
  • Plan, script, and oversee video content production, ensuring all output aligns with the brand's aesthetic and values.
  • Stay ahead of platform trends to keep content fresh, relevant, and optimised for engagement and reach.
  • Manage community engagement, responding to comments and messages in a way that fosters brand loyalty.
  • Collaborate with the wider marketing and e-commerce teams to align social content with business goals, product launches, and campaigns.
  • Track, analyse, and report on social media performance, using insights to refine and improve content strategy.
  • Manage influencer partnerships, ensuring they align with the brand and contribute to meaningful audience growth.


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