Content Strategist Leader

4 days ago


Dublin, Dublin City, Ireland Intercom Full time

Intercom seeks a seasoned content strategist leader to spearhead our AI-driven content marketing efforts. As Senior Manager, Content, you will be responsible for developing and executing an audience-first content strategy that fuels pipeline growth, brand preference, and sales enablement.

This strategic leadership role requires a deep understanding of B2B content marketing, with 6+ years of experience in SaaS or AI-driven product environments. Proven ability to drive demand and influence decision-makers through compelling content is essential.

The ideal candidate will possess exceptional storytelling and editorial skills, with a strong understanding of content distribution channels (SEO, social, email, thought leadership, demand gen alignment). Experience managing a content team, including FTEs and external contractors/freelancers, is also required.

A data-driven mindset and tech fluency & AI literacy are must-haves for this role. Bonus attributes include expertise in organic content strategy & SEO best practices, familiarity with competitive positioning content, and strong background in multimedia content (video, podcasts, social storytelling).



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