Content Marketing Strategist

4 days ago


Dublin, Dublin City, Ireland Intercom Full time
Job Description

We are seeking a seasoned Content Marketing Strategist to lead our content marketing team at Intercom. The ideal candidate will have 6+ years of experience in B2B content leadership, with a proven track record of driving demand and influencing decision-makers through compelling content.

The successful candidate will be responsible for developing and executing an audience-first content strategy that fuels pipeline growth, brand preference, and sales enablement. This includes overseeing multi-channel content execution, ensuring consistency across key formats, and driving an editorial vision that balances big-picture storytelling with data-driven execution.

The role also involves thought leadership and brand positioning, elevating Intercom's presence in AI-driven customer service through compelling content that differentiates us from competitors. Additionally, the candidate will partner with Demand Gen to create content that drives qualified pipeline growth and develop sales enablement materials that support the sales team.

The ideal candidate will have strong storytelling and editorial skills, with the ability to create engaging and high-impact content. They will also possess a data-driven mindset, using analytics to optimize content strategy and measure impact on pipeline. Tech fluency and AI literacy are essential, as the candidate will need to translate complex AI concepts into accessible, engaging content.

Responsibilities:
  • Develop and execute an audience-first content strategy that fuels pipeline growth, brand preference, and sales enablement.
  • Oversee multi-channel content execution, ensuring consistency across key formats.
  • Drive an editorial vision that balances big-picture storytelling with data-driven execution.
  • Elevate Intercom's thought leadership in AI-driven customer service through compelling content.
  • Partner with Demand Gen to create content that drives qualified pipeline growth.


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