Digital Marketing Strategist

6 days ago


Dublin, Dublin City, Ireland Marketing People Ltd Full time

Company Overview

Marketing People Ltd is a trailblazing Irish company at the forefront of catering supply, driving innovation, quality, and sustainability in everything they do. We're looking for a passionate and creative Marketing Executive to work alongside the Head of Marketing, helping elevate our brand presence, supercharge e-commerce performance, and bring exciting product innovations to life.

About the Role

We're seeking a talented professional with at least 3 years of experience in a Marketing team, preferably within B2B. You'll collaborate on developing marketing strategies that align with business objectives, conduct market research to identify trends, customer needs, and competitor insights, create engaging content for digital and traditional platforms, and manage branding initiatives to ensure consistency with company values.

Key Responsibilities

  • Collaborate on developing marketing strategies that align with business objectives
  • Conduct market research to identify trends, customer needs, and competitor insights
  • Create engaging content for digital and traditional platforms
  • Manage branding initiatives to ensure consistency with company values
  • Oversee daily e-commerce operations to ensure optimal website functionality and user experience
  • Optimize performance through SEO and CRO strategies
  • Use data analysis to track campaign performance and provide actionable insights
  • Support the sales team with marketing materials and training on current initiatives and product updates

Essential Skills & Experience

  • At least 3 years in a Marketing team, ideally within B2 B
  • Strong creative and analytical skills, with proficiency in digital marketing tools (CMS, Google Analytics, Adobe Suite)
  • Excellent communication and project management skills
  • Proven experience in market research and data-driven decision-making
  • Qualifications Bachelors degree in Marketing, Digital Marketing, Communications, or related field
  • Demonstrable experience in content creation, website management, and e-commerce

Benefits

The successful candidate will be rewarded with a competitive salary and the opportunity to work with a dynamic team in Dublin.



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