Digital Marketing Strategist

4 days ago


Dublin, Dublin City, Ireland Calor Ireland Full time
Job Description

We are seeking a skilled Digital Marketing Strategist to join our team. The ideal candidate will have a deep understanding of performance marketing across various platforms, including Google AdWords, Google DV360, YouTube and Meta (Facebook, Instagram). This role requires a proactive mindset, analytical skills, and a passion for digital marketing.

Main Responsibilities:
  • Plan, execute, and optimise paid media campaigns across Google AdWords, Google DV360, YouTube and Meta platforms (Facebook, Instagram) to meet performance goals.
  • Implement strategies for keyword bidding, ad copy testing, and A/B testing to maximise conversion rates and lower cost per acquisition (CPA).
  • Continuously monitor and adjust campaign budgets and bids to ensure efficiency and maximise ROI.
Key Performance Indicators:
  • Track, analyse, and report on key performance metrics, including click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS).
  • Generate regular performance reports and provide actionable insights and recommendations to improve campaign results.
  • Use Google Analytics and other analytics tools to measure campaign effectiveness and user behaviour.
Audience Targeting & Segmentation:
  • Develop and refine audience segments to target the right demographics across Google and Meta platforms.
  • Implement remarketing strategies to re-engage users and drive conversions.
Platform Expertise & Innovation:
  • Stay updated on the latest trends, features, and updates in Google AdWords, DV360, and Meta.
  • Identify new opportunities for growth and recommend innovative approaches to improve campaign performance.


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