Digital Marketing Strategist

3 days ago


Dublin, Dublin City, Ireland The People Group Full time

As a Digital Marketing Strategist with The People Group, you will be instrumental in elevating the brand presence of our client through innovative marketing initiatives. This role requires a creative and analytical mind, with proficiency in digital marketing tools (CMS, Google Analytics, Adobe Suite) to drive business objectives.

The ideal candidate will have at least 3 years of experience in a Marketing team, preferably within B2B, with excellent communication and project management skills. Proven experience in market research and data-driven decision-making is essential for success in this role.

We are looking for a highly motivated individual who can collaborate on developing marketing strategies, conduct market research, create engaging content, and manage branding initiatives to ensure consistency with company values. If you have a strong passion for digital marketing and a desire to work in a fast-paced, people-focused environment, we encourage you to apply.

Key Responsibilities:

  • Developing marketing strategies that align with business objectives
  • Conducting market research to identify trends, customer needs, and competitor insights
  • Creating engaging content for digital and traditional platforms
  • Managing branding initiatives to ensure consistency with company values
  • Oversight of daily e-commerce operations to ensure optimal website functionality and user experience


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