Digital Marketing Manager
2 weeks ago
We have an exciting opportunity for a Digital Marketing Manager to join us at the Byrne Hotel Group, Galway. The Byrne Group is a unique collection of hotels, leisure facilities, and guest houses in Galway and Dublin, offering Irish hospitality at its best. Our collection includes the 4* Salthill Hotel, Eyre Square Hotel, Victoria Hotel Galway, Ocean Fitness Leisure Centre, and Albany House.
As the Digital Marketing Manager, you will be responsible for managing all brand communications through digital channels within the Byrne Hotel Group, setting up, selling, and executing a vision, from delivering standalone projects to integrated campaigns, developing brand presence, tracking online, and delivering brand email.
Your Responsibilities:
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Develop a website traffic plan and create goals to meet.
- Create, maintain, and implement digital marketing and editorial calendars.
Your Profile:
- Bachelor's degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
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