Product Marketing Manager

3 weeks ago


Dublin, Dublin City, Ireland Mastercard Full time
Overview

Product Marketing Manager at Mastercard. This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. You will partner with product leaders and key internal stakeholders to market releases and new developments, execute and advance our product marketing and communication strategies, and successfully commercialize platform capabilities both internally and externally with customers.

Responsibilities
  • Be the resident marketing and communications expert for Mastercard Connect
  • Develop product collateral and other marketing assets
  • Work closely with the Product team to develop launch strategies for new products & features
  • Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
  • Define and lead execution of go-to-market strategy for a product or feature release
  • Lead creation and execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usage
  • Support development of product value propositions that are consumer-led
Experiences
  • Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
  • Experience leveraging multiple sources of data to identify insights and develop content through various channels
  • Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach; and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Financial Services, IT Services and IT Consulting, and Technology, Information and Internet
#J-18808-Ljbffr

  • Dublin, Dublin City, Ireland Ledger Bennett Ltd Full time

    OverviewGet AI-powered advice on this job and more exclusive features. This range is provided by Ledger Bennett. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeUs:We built our talented, flexible-working team based on three principles. We're inventive, always looking for new ways to...


  • Dublin, Dublin City, Ireland Cpl Full time

    Senior Product Marketing Manager – EMEA & LATAM Dublin | 6-Month Contract | Full-Time | HybridWe are seeking an experienced Senior Product Marketing Manager to join a leading global technology company for a 6-month contract. This role sits within their largest business unit and focuses on shaping product strategy, go-to-market plans, and sales enablement...


  • Dublin, Dublin City, Ireland Mastercard Full time

    OverviewProduct Marketing Manager — Lead, Product MarketingThis role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and...


  • Dublin, Dublin City, Ireland Fenergo Full time

    About UsFenergo is the leading provider of Client Lifecycle Management (CLM) solutions that digitally transform how financial institutions, asset management/servicing, fintech and corporate firms onboard and manage clients throughout their client lifecycle.Its software digitally orchestrates every client journey from initial Know your Customer (KYC) and...


  • Dublin, Dublin City, Ireland Fenergo Full time

    About usFenergo is the leading provider of Client Lifecycle Management (CLM) solutions that digitally transform how financial institutions, asset management/servicing, fintech and corporate firms onboard and manage clients throughout their client lifecycle.Its software digitally orchestrates every client journey from initial Know your Customer (KYC) and...


  • Dublin, Dublin City, Ireland Grouper Technology Limited Full time

    OverviewThe Scoop on the Role: Are you a wordsmith with a knack for storytelling? Join us at Grouper as a Product Marketing Consultant and play a pivotal role in shaping our product narrative. We're seeking someone with a keen eye for detail, an insatiable curiosity, and the ability to convey the /"why/" behind our products. Experience in GRC and HRIS SaaS...


  • Dublin, Dublin City, Ireland Grouper Technology Limited Full time

    OverviewThe Scoop on the Role: Are you a wordsmith with a knack for storytelling?Join us at Grouper as a Product Marketing Consultant and play a pivotal role in shaping our product narrative.We're seeking someone with a keen eye for detail, an insatiable curiosity, and the ability to convey the \"why\" behind our products.Experience in GRC and HRIS SaaS...


  • Dublin, Dublin City, Ireland Grouper Technology Limited Full time

    OverviewThe Scoop on the Role: Are you a wordsmith with a knack for storytelling? Join us at Grouper as a Product Marketing Consultant and play a pivotal role in shaping our product narrative. We're seeking someone with a keen eye for detail, an insatiable curiosity, and the ability to convey the \"why\" behind our products. Experience in GRC and HRIS SaaS...


  • Dublin, Dublin City, Ireland Sentrium Full time

    About ProductVyOS is an open-source network operating system that provides an all-in-one platform for network management.Built on Linux, VyOS integrates routing, firewall, VPN, and network services into a unified system.It can be deployed on physical routers, cloud environments, or virtual machines, offering flexibility and control over network...


  • Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    Social network you want to login/join with:Marketing Specialist – Children's Education, Dublincol-narrow-leftClient:Mint Marketing TalentLocation:Dublin, IrelandJob Category:Other-EU work permit required:Yescol-narrow-rightJob Reference:7f83c4bf8654Job Views:6Posted:01.08.2025Expiry Date:15.09.2025col-wideJob Description:We are looking for an experienced...