PR & Events Executive

Spanish Point is one of Ireland's leading indigenous tech companies with three core focus areas:

• The global music industry, through our market leading Matching Engine product.
• European SaaS providers through our innovative SmartAIM Library product and our associated SmartAIM Framework services.
• Digital transformation services for medium to large commercial and public sector organisations in Ireland, through our partnership with Microsoft.

We are going through a period of sustained growth and are looking to recruit an ambitious PR Campaigns Executive to help continue that journey.

• Plan, implement and optimise PR campaigns across business and technology media, as well as music industry media for copyright management.
• Plan, manage and deliver key events such as product launches, sponsorship activations, customer events and conferences. Liaise with third-party suppliers to deliver according to Spanish Point Technologies event plans.
• Draft and distribute customer communications including event invitations, gifting, key company and account updates.
• Develop PR materials with messaging that is tailored towards target audiences outlined in our brand strategy and audience segmentation strategy. Write best-in-class press releases, create press packs and draft Spanish Point Technologies spokesperson materials for media engagement.
• Manage and lead campaign asset creation, including announcements, event content, case studies, photography and videos. Liaise with external photography and video teams as required.
• Liaise with marketing team members to repurpose PR and events content for digital channels (e.g. social media, digital advertising, email newsletters, website copy and blog posts)
• Measure media campaign outcomes, analyse results and make recommendations to optimise campaign performance.
• Track and improve performance against set KPIs including audience reach, media engagement, pieces of coverage secured, customer engagement, event registration and attendance.
• Work closely with Head of Marketing to run reporting for brand performance and market awareness. Support development and implementation campaign approaches to drive brand engagement.
• Monitor budget allocation across PR campaigns to achieve maximum impact of marketing spend.
• Stay up to date with industry media, B2B events and technology industry trends. Recommend new platforms and marketing campaign ideas to maintain a competitive edge.

• You will have at least 1-2 years of experience in technology related product and services PR (events, sponsorship, media and communications campaigns).
• Proven experience engaging media, landing key messaging and coverage.
• Event management experience including brand and sponsorship activations, photo opportunities, customer event planning and delivery, media relations and spokesperson briefing for live events.
• Hands-on experience with social media platforms including LinkedIn, Meta and Twitter (X) / Bluesky.
• You will have excellent English language presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Previous experience working within a Microsoft partner ecosystem, SaaS, or B2B Communications.
• Proficiency with media monitoring tools and hands-on experience with reporting processes for PR and media.

• Familiarity with SEO, landing page and conversion rate optimisation.
• Familiarity with website CMS including Sitecore, WordPress or similar platforms.
• Familiarity with email marketing including ClickDimensions or similar B2B email communications platforms.
• Demonstrable experience collaborating with internal cross-functional teams and external partners.
• Bachelor's degree in marketing and/or Technology.

• Working arrangement: Hybrid – minimum of 3 days per week in office.
• Perks include: Financial support for professional development, Annual Performance Reviews, 24/7 Employee Assistance, Health Insurance, Life Assurance, Cycle to Work Scheme, Sports & Social Activities (Join our Green Team, Yoga or Hiking Club), Free Canteen, Referral Bonus Scheme

Please send applications and/or questions to with a subject containing 'Communications Executive'.