Tagging lead

Join to apply for the Tagging lead (Web and Campaign) role at Novartis Ireland

Join to apply for the Tagging lead (Web and Campaign) role at Novartis Ireland

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Summary

Location: Dublin, Ireland

This role serves the US region and requires 100% coverage to work with US teams, hence expected working hours are from 02:00 PM to 10:00 PM Dublin time.

This role is for an experienced and detail-oriented Web and Campaign Tagging Operations Lead to oversee the end-to-end tagging processes for both web and marketing campaigns, responsible for overseeing the implementation and management of web analytics and marketing tags across all digital platforms. This role involves leading a team of tagging specialists and optimizing tagging processes to support data-driven decisions. The ideal candidate will have a strong background in tag management systems, website and media campaigns and also understand web and campaign analytics, coupled with excellent leadership and collaboration skills.

About The Role

Key Responsibilities:

• Lead and manage the tagging operations team, providing direction, oversight, and mentorship.
• Develop and implement robust processes for web and campaign tagging to ensure data quality and operational efficiency.
• Collaborate with stakeholders from marketing, analytics, development, and IT to align tagging operations with business objectives.
• Support Leadership with Operational Reporting and Decision making.
• Lead, mentor, and manage the tagging team, providing guidance and support to ensure high performance.
• Set clear goals and objectives, monitor progress, and conduct regular performance evaluations.
• Foster a collaborative and inclusive team environment, encouraging continuous learning and professional growth.
• Act as the primary point of contact for all tagging-related inquiries and issues.
• Facilitate communication between departments to ensure tagging requirements are understood and implemented correctly.
• Work closely with marketing, product, and development teams to integrate tagging solutions seamlessly.
• Conduct training sessions and workshops to educate stakeholders on the importance of tagging and data integrity.
• Manage relationships with third-party vendors and tool providers for tagging and analytics solutions.
• Evaluate and recommend new tools and technologies to enhance the tagging infrastructure.
  
  

Essential Requirement

• Around 12 – 15 years of experience in managing and mentoring a team of Tagging and analytics professionals is preferred.
• Experience in tag management, web analytics, or digital marketing.
• Proficiency in tag management systems (e.g., Google Tag Manager, Tealium).
• Strong analytical skills and proficiency in debugging tools (e.g., Google Tag Assistant, Chrome Developer Tools).
• Excellent leadership, communication, and collaboration skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Oversee Jira tasks and reporting
  
  

Desired Requirement

• Continuously seek opportunities to enhance tagging processes, methodologies, and tools for greater efficiency and data accuracy.
• Propose and implement innovative solutions to improve the tagging infrastructure and keep the organization at the forefront of data collection practices.
  
  

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionOther
• IndustriesPharmaceutical Manufacturing

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