Digital Marketing Manager

1 week ago

Dublin, Dublin City, Ireland TN Ireland Full time

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Digital Marketing Manager (User Acquisition) - Mobile, Dublin 1Client:

BlueThrone

Location:

Dublin 1, Ireland

Job Category:

Other

EU work permit required:

Yes

Job Reference:

2474b126a822

Job Views:

4

Posted:

24.03.2025

Expiry Date:

08.05.2025

Job Description:

BlueThrone is a remote-first company that works from all around the world. Our specialty is turning product market-fit apps into companies. We have over 50 million organic downloads and 4.6 million monthly active users. With a mission to transform iOS and Android applications to a new scale, we've achieved a remarkable ARR in just 25 months, exemplifying sustainable growth and innovation. Our team, rich in tech entrepreneurship and mobile marketing expertise, thrives in an environment that values agility, growth mindset, flexibility, creativity, and tangible outcomes.

About BlueThrone

Our Expertise: We specialize in turning mobile apps into market leaders, with over 50 million downloads.

Our Mission: Elevate iOS and Android applications to new heights. We've organically achieved an impressive $10M ARR in just 30 months, showcasing sustainable growth and innovation.

Our Team: A bunch of tech entrepreneurs and mobile marketing experts, we excel in an environment that values agility, growth, flexibility, creativity, and measurable results.

At BlueThrone, your career is more than a job. It's a path to excellence within an innovative and high-performing culture.

You'll love it here if:
  • You prefer flexible hours and the ability to work anywhere.
  • You are naturally curious and eager to make an impact for both users and the business.
  • You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.
  • You thrive in a drama-free, calm, and systematic problem-solving environment.
  • You love challenges and are always ready to roll up your sleeves.
  • You believe in working smarter, not harder - prioritizing productivity and quality over punching the clock.
  • Above all, you follow your passion and have fun while doing it.
Your mission

We are looking for a highly skilled Mobile User Acquisition Manager to join our Growth Team. In this role, you will take full ownership of user acquisition campaigns across various platforms, ensuring that we attract high-quality users at the lowest possible cost. You will manage campaigns across our expanding portfolio of mobile apps, working in close partnership with marketing, product, and data teams to develop strategies that fuel long-term growth. You'll be at the forefront of our app scaling efforts, using data-driven insights to optimize campaigns, test new ideas, and ensure we are consistently maximizing Return on Ad Spend (ROAS) and keeping Cost Per Install (CPI) as efficient as possible.

What you'll be doing
  • Must have experience working on the developer side (in-house at an app or game company), NOT agency.
  • Develop and Execute User Acquisition Campaigns: Plan, execute, and optimize mobile user acquisition campaigns across platforms such as Facebook, Google, TikTok, and Apple Store.
  • Analyze and Optimize Campaigns: Dive into data using tools like SQL, MetaBase, and Excel to analyze performance and continuously optimize targeting, creatives, and bidding strategies.
  • Cross-Functional Collaboration: Work closely with the Growth Team—including product managers, designers, and data scientists—to ensure acquisition strategies align with product growth goals.
  • Experiment and Test: Conduct A/B testing on creatives, landing pages, and audience segments to drive improved performance across user acquisition channels.
  • Multi-App Campaign Management: Oversee and optimize multiple campaigns across different apps, ensuring effective multitasking and attention to each app's unique strategy.
  • App Store Optimization (ASO): Implement and track strategies to improve app visibility, rankings, and conversion rates in the app stores.
  • Report and Improve: Monitor and report on key metrics such as CPI, ROAS, LTV, and user retention, while managing campaign budgets and pacing to maximize efficiency.
What you'll need to succeed
  • Must have experience working on the developer side (in-house at an app or game company), NOT agency.
  • 2-3+ years of experience in mobile user acquisition, with proven success managing campaigns on platforms like Facebook, Google, TikTok, and Apple Store.
  • Strong analytical skills, with experience in SQL, MetaBase, and Excel to derive insights and drive campaign performance.
  • Deep knowledge of mobile marketing metrics: including Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
  • Experience with mobile SDKs or attribution tools (e.g., Firebase, Adjust, Appsflyer) to track user behavior and optimize campaigns.
  • A track record of cross-functional collaboration, partnering with marketing, product, design, and data teams to align strategies and deliver results.
  • Self-discipline and leadership: Ability to work independently, lead projects, and manage multiple campaigns with precision.
  • Creative problem-solving skills with a passion for experimentation and continuous optimization.
  • Experience working with ad networks such as Mintegral, Unity, AppLovin, and Moloco.
  • Experience in growth channels like influencer marketing, email marketing, content marketing, or SEO.
  • Background in app marketing for gaming, music, or dating verticals.
The interview process
  • First round: Connect with our people team for a mutual introduction to see if we're a good fit (30 minutes).
  • Second round: Meet our VP of Growth, the Hiring Manager to discuss your background and experience (30 minutes).
  • Technical Interview: Meet our Product Analyst, demonstrate your analytical abilities (45 minutes).
  • Final round: Meet our CEO & Co-founder, focus on your UA strategies, designing campaigns based on data-driven insights you've gained. (45 minutes).

On average, our process takes about 4-6 weeks. Speed is as important to us as it is to you.

Equal opportunities for everyone
We prioritize diversity and inclusion to represent our vibrant and diverse community. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability.

Please let us know if you need reasonable adjustments at any point in the application or interview process.

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