Brand & Marketing Communication Manager (m/f/x)

3 weeks ago

Dublin, Dublin City, Ireland HelloFresh Full time
The role

We are looking for an enthusiastic and highly motivated Brand & Marketing Communications Manager to help manage and scale HelloFresh Ireland. You will be part of a small team and will play a leading role in building our brand through marketing communication (mostly copy creation, content creation, messaging, organic social, PR). You will also be in charge of creating and adapting marketing and product campaigns to aid the growth of brand awareness in the Irish market. Reporting into the Head of Marketing for Ireland, you will work closely with the local Ireland team, as well as the global brand and PR teams, and the International HelloFresh Group organization for operational, tech, and business support functions.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

The role is limited to 12 months contract

What You'll Do
  • Actively contribute to building our three strategic pillars: Brand Communication (PR, content including organic social), Product Marketing, and Brand Storytelling.
  • Structure messaging and develop communication plans for campaigns, including positioning, benefit, and sustainability messages that apply to all marketing channels with a local Irish lens.
  • Develop communication materials together with channel specialists across all communication channels including advertising copy, copy for CRM, print assets, and other consumer communication.
  • Lead the ATL channel for Ireland, working closely with the International brand team to book media, and partner with agencies to create assets that drive brand awareness.
  • Create, adapt, and localise a wide variety of consumer-facing and internal content, ensuring excellent copywriting across all touchpoints.
  • Work closely with the international expert teams to ensure 360° communication messaging and work on brand initiatives.
  • Plan and execute 360° brand campaigns across key brand channels (including organic social media, PR, and brand influencers).
  • Adopt an entrepreneurial and hands-on mindset for a new team, following our "no task is too small" approach.
  • Manage our organic social media platforms, including developing the strategy, brainstorming and briefing content, posting content, and reporting on performance.
  • Oversee local consumer PR including the management of the appointed PR agencies on a day-to-day basis.
  • Develop and execute Brand Partnerships/sponsorships to drive category awareness and ultimately customer acquisition.
  • Support Product Marketing campaigns, including maintaining the product marketing calendar and supporting seasonal campaigns.
What You'll Bring
  • Minimum 5 years experience in a communications or PR manager role, ideally in the areas of food or tech.
  • Hands-on experience project-managing an initiative from start to finish.
  • Experience in and understanding of the copy development process for marketing purposes within a global organisation.
  • Strong analytical capabilities and the ability to understand and develop strategies.
  • Great communication skills paired with strong business acumen.
  • Highly organized and structured in your approach to work.
What We Offer
Elevate your lifestyle Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
  • 70% off HelloFresh boxes
  • Company pension scheme
  • Choice of Corporate gym membership/wellness allowance
  • Work from Home Budget
  • Irish Life Private Medical Insurance
  • Mental health first aiders and an employee assistance programme
  • Dog friendly office
  • If in the office, enjoy snacks, coffees and drinks
  • Cycle to work scheme
  • Group Life Assurance
  • Range of company and team activities
Location: 16 Sir John Rogerson's Quay, Dublin D02 DH34

Hybrid Working Policy
We offer a hybrid working policy, allowing flexibility to work from home and in the office.

Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.

Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
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