Brand & Marketing Communication Manager (m/f/x)
1 week ago
Dublin, Dublin, Ireland
The roleWe are looking for an enthusiastic and highly motivated Brand & Marketing Communications Manager to help manage and scale HelloFresh Ireland. You will be part of a small team and will play a leading role in building our brand through marketing communication (mostly copy creation, content creation, messaging, organic social, PR). You will also be in charge of creating and adapting marketing and product campaigns to aid the growth of brand awareness in the Irish market. Reporting into the Head of Marketing for Ireland, you will work closely with the local Ireland team, as well as the global brand and PR teams, and the International HelloFresh Group organization for operational, tech, and business support functions.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.
The role is limited to 12 months contract
What you'll do- Actively contribute to building our three strategic pillars: Brand Communication (PR, content including organic social), Product Marketing, and Brand Storytelling.
- Structure messaging and develop communication plans for campaigns. This includes positioning, benefit, and sustainability messages that apply to all marketing channels, applying a local Irish lens – from advertising banners to organic social media posts.
- Develop communication materials together with channel specialists across all communication channels including advertising copy, copy for CRM, print assets, and other consumer communication.
- Lead the ATL channel for Ireland, working closely with the International brand team to book media, and partner with agencies to create assets that drive brand awareness.
- Create, adapt, and localise a wide variety of consumer-facing and internal content, ensuring excellent copywriting across all touchpoints including website, organic social, app, marketing materials and in-box.
- Work closely with the international expert teams to ensure 360° communication messaging and work on brand initiatives.
- Plan and execute 360° brand campaigns across key brand channels (including organic social media, PR, and brand influencers).
- Adopt an entrepreneurial and hands-on mindset for a new team, following our "no task is too small" approach.
- Manage our organic social media platforms, including developing the strategy, brainstorming and briefing content, posting content, and reporting on performance.
- Oversee local consumer PR including the management of the appointed PR agencies on a day-to-day basis, including briefing, setting objectives, reviewing PR outputs and working in partnership to develop plans and campaigns to engage media and generate outcomes, including analysing market trends and consumer insights to inform high-level brand initiatives and strategies.
- Develop and execute Brand Partnerships/sponsorships to drive category awareness and ultimately customer acquisition.
- Support Product Marketing campaigns, including maintaining the product marketing calendar, supporting seasonal campaigns and adopting local supplier marketing relationships for co-branded activity.
- Minimum 5 years experience in a communications or PR manager role, ideally in the areas of food or tech.
- Hands-on experience project-managing an initiative from start to finish, and the ability to deal with a large variety of international stakeholders.
- Strong analytical capabilities and the ability to understand and develop strategies.
- Experience in structuring and writing comprehensive documents as well as writing for performance marketing assets.
- Experience with workflow tools (such as Jira or Confluence) is a plus.
- Great communication skills paired with strong business acumen. Know how to manage and report into multiple stakeholders, even under time pressure.
- Highly organized and structured in your approach to work.
Elevate your lifestyle Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- 70% off HelloFresh boxes
- Company pension scheme
- Choice of Corporate gym membership/wellness allowance
- Work from Home Budget
- Irish Life Private Medical Insurance
- Mental health first aiders and an employee assistance programme, including free Headspace membership for you and five friends/family
- Dog friendly office
- If in the office, enjoy snacks, coffees and drinks
- Cycle to work scheme
- Group Life Assurance
- Range of company and team activities (offsite away trips, monthly team breakfast, weekly optional drinks)
Location: 16 Sir John Rogerson's Quay, Dublin D02 DH34
Hybrid Working Policy: We offer a hybrid working policy, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.
About HelloFreshHelloFresh is on a mission to change the way people eat, forever
Since our 2011 founding in Europe's vibrant tech hub, Berlin, we've become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents.
Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged.
We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.
Are you up for the challenge?Please submit your complete application below including your salary expectations and earliest starting date.
Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
We are HelloFreshAt HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com
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