Senior Campaign Manager

2 weeks ago


Ireland Ledger Bennett Ltd Full time

Hannah is a highly motivated and results-driven marketing professional with 9+ years of experience in B2B & B2C marketing, demand generation,
brand & digital marketing. Passionate about building social audiences and innovative digital experiences. Seeking to leverage her expertise
in demand generation strategies and campaign execution.

Skills
  • Highly experienced in data analysis and informed decision-making
  • Resourceful, adaptable, and results-oriented with an entrepreneurial spirit
Experience

• Spearheaded customer-focused demand generation strategies for the New & Emerging Business EMEA Sales team, driving a
remarkable 20% increase in gold quality customers and an impressive $5.6 million in influenced revenue.
• Drove demand generation strategies, creating significant impact through ABM, content marketing, events/webinars, case studies &
email marketing.
• Successfully managed and executed 38 engaging events across the EMEA region, including LinkedIn’s first-ever Go4Growth event,
resulting in a noteworthy $48.5 million for LinkedIn Marketing Solutions.
• Implemented lead generation campaigns reaching over 3000 prospects and generating 750+ high-potential future clients for EMEA
sales teams.
• Collaborated closely with Sales to develop best-in-class follow-up practices, playbooks, and campaign feedback loops.
• Partnered closely with marketing stakeholders across Lifecycle, Paid, Content, Website, Product Marketing, Brand, and Marketing
Operations to bring demand generation plans & wider marketing strategies/projects to life.
• Pioneered the Events-in-a-box program, enabling sales managers to host top-tier client events that generated a remarkable $6.7
million across the EMEA region.
• Orchestrated impactful email campaigns, re-engaging 15% of inactive accounts and strengthening the revenue stream.
• Strong knowledge of SaaS unit economics and associated metrics (MQLs, SQLs, pipeline) & accountable for achieving key campaign
KPIs, exceeding quarterly trial & MQL, pipeline, and revenue targets.
• Crafted thought-provoking content for sales teams, fostering meaningful engagement and facilitating deeper connections with
clients.

Fluid Talent can immediately boost your capabilities with creative, design, production, and strategic skills.
If you’re ready to see how we can fill the skills gap in your marketing teams, Minaz can help you explore your managed services options. #J-18808-Ljbffr

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