Marketing Executive

2 weeks ago

Celbridge Co Kildare, Ireland General Paints Group Full time

Considering your next career move? Take a look at our open vacancies below and apply online today.

Benefits of Working With Us

Our employee wellbeing is a top priority for all at GPG. We offer a number of benefits to help support our people.

Great holidays, 25 days annual leave.

Social Calendar

Our yearly social calendar promotes employee wellbeing within GPG.

Pension

Our pension scheme is available to all who have completed their probation period.

Diversity and Inclusion

This year, we worked with DCU Access Program, BITC Placement Program and continued our existing programs with Youth Outreach and St.John of Gods.

Open roles

Reports to: Head of Marketing & Digital

We are looking for a Marketing Executive to contribute to and implement the Marketing Strategy for Colourtrend. Reporting to the Head of Marketing and Digital, this dynamic role will involve day to day management of marketing activity, including campaign management, pr, influencer relations and working directly with our stockist network to provide support and create joint marketing opportunities. This role is an exciting opportunity for an ambitious and results driven Marketeer who is excited by challenge, is passionate about brand marketing and loves being part of a creative marketing team.

Role and Responsibilities

  • Contribute to the delivery of the company’s Strategic Marketing Plan for the Colourtrend brand across all channels throughout Ireland and the UK.
  • Develop and implement joint marketing initiatives with our stockist partners and sales teams.
  • Develop and deliver a Marketing and Promotional plan to support the Retail channel of stores.
  • Work with our media agencies on media planning & media buying across a range of formats including print, radio, television.
  • Events – Coordinate the smooth running of events, in store and throughout our stockist network.
  • Develop and deliver a Marketing and Promotional plan to support the Retail channel of stores.
  • Liaison and co-ordinate all marketing campaigns with the internal support teams, e.g., Online Marketing Team, Graphic Design and Support Marketing.
  • Support the GPG Retail and Sales team on all marketing activity, including outreach to key external audience, Interior Designers, Professional Painters and Specifiers.
  • Point of contact for all external marketing, print and promotional agencies.
  • Management of instore POS, including overseeing installation, stand management and removals.
  • Liaise with the sales team on new store opening and merchandise requirements.
  • Point of contact for all influencer relations.
  • Daily response to customer marketing support material requests.
  • Research consumer needs, monitor market trends, identify, and propose potential marketing activities to invest in based on findings.
  • Regular customer marketing updates and reporting on campaign performance.

Knowledge Skills and Experience

  • 3+ Years’ Marketing experience
  • Knowledge of B2C marketing
  • Excellent copywriting skills and attention to detail
  • Experience managing external marketing agencies.
  • Flexible and agile approach
  • Ability to work cross functionally and manage stakeholders.
  • Proven track record in a similar role.

GPG is committed to a workplace environment that promotes diversity and inclusion and
creates an open and inclusive culture where everyone feels valued

Location

This full time position based in GPG Head Office in Celbridge, Co. Kildare, with the option to work remotely two days per week in line with our Remote Working Policy.

Want to work with us?

At GPG, we're always looking for talented individuals to join our team. If you're interested in joining our team, send us your CV today.

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