Urgent Digital Marketing Specialist
4 weeks ago
Digital Marketing Specialist (12 Month) Location: Blackrock, Dublin, Ireland
Company: Zurich Insurance
Employment Type: Full-time
Seniority Level: Mid‑Senior level
Job Summary We are currently looking for an enthusiastic, experienced Digital Marketing Specialist to work within our growing Digital Marketing Team for a 12‑month period. The role reports directly to the Head of Digital Marketing and requires a strong background in digital marketing and knowledge of the latest trends.
Your Role Build the paid promotions and sponsored digital strategy for Zurich by working with a third‑party supplier to ensure optimal value from PPC/SEM activity.
Manage full‑funnel paid digital media campaigns across multiple channels including display, video, podcast & content partnerships.
Lead creative development for all paid campaign assets to ensure high standard and optimal effectiveness.
Achieve maximum traffic and conversion rates for sponsored activities.
Track, report and analyse performance for non‑organic off‑site activity using relevant tools.
Provide post‑campaign reporting via KPI reports and refine where necessary.
Ensure all digital output adheres to company policies, regulatory and legal requirements.
Implement on‑site strategy, testing and optimisation of campaign website landing experience for optimal performance.
Maintain and enhance Zurich’s Mobile App offering in collaboration with internal and external teams.
Provide support for updates to Zurich’s public‑facing website.
Offer digital marketing support to business areas, providing tools and assets for digital performance.
Your Skills And Experience Degree in marketing or relevant digital marketing qualification.
4+ years experience working in a financial services environment in a digital marketing capacity.
Proven experience with Google Adwords and Google Analytics.
Google Certification is desirable.
Competencies Excellent relationship and stakeholder management skills.
Strong attention to detail.
Ability to manage multiple tasks simultaneously to tight deadlines.
Excellent written and verbal communication skills.
Additional Information Primary work location is Blackrock. Position is Dublin‑based.
If you meet the above requirements, please apply online.
Zurich is one of Ireland’s leading insurance companies providing a wide range of general insurance and life insurance products and services.
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